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Marketing School - Daily Digital Marketing Lessons To Scale Your Business

Feb 28, 2018

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up?
  • [00:41] Neil gives up on tactics, instead of marketing as...


Feb 27, 2018

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More...


Feb 26, 2018

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Something Google Doesn't Want You to Know
  • [00:36] Google is emphasizing brands right now.
  • [00:52] The most popular...


Feb 25, 2018

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Make Your Content Addictive
  • [00:52] Eric tends to follow long-form case studies.
  • [01:10] He likes reports, custom data, and...


Feb 24, 2018

In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Thing That No Marketer Is Going to Tell You
  • [00:35] The best tactics are not what's in marketers’...