Info

Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
RSS Feed
Marketing School | Digital Marketing | Online Marketing
2017
May
April
March
February
January


2016
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: May, 2017
May 23, 2017

In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of goodwill is building for long-term relationships AND success.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Marketing Tactics You Should Do Regardless of ROI
  • 00:36 – The biggest tactic that Neil loves is doing anything with branding
    • 00:44 – Everyone in marketing thinks about ROI, but you don’t need an ROI for everything
    • 01:20 – Branding is what causes your company and business to be on top of people’s minds
    • 01:25 – “Having a big brand is amazing and you have to strive to have that”
  • 01:47 – People are always giving unsolicited advice
    • 02:07 – When Eric receives comments, he knows that he is on the right track
    • 02:29 – “Just stick with things when you know that you’re on the right track”
  • 02:37 – Neil likes helping people
    • 02:46 – “I believe it creates goodwill”
    • 02:49 – Neil doesn’t want to make money out of it and just wants to help people
  • 03:21 – This year, Eric started with his monthly dinner and happy hour and he hasn’t gotten any ROI; he also doesn’t care
    • 03:34 – Eric’s ROI is being able to connect people together
  • 03:56 – When you do things without thinking about ROI, it is for long term and the results are better
  • 04:22 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns
    • 04:42 – Subscribe, rate and review Marketing School
    • 04:46 – Text MARKETINGSCHOOL to 33444
  • 05:06 – That’s it for today’s episode!

3 Key Points:

  1. When go far and beyond the call in helping people, it will create loyalty which will eventually convert people into customers.
  2. It’s not always about ROI—sometimes it’s good to just help others and create that sense of connection and goodwill.
  3. Branding is what makes people want to buy and it’s a long term process.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 22, 2017

In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Do B2B Marketing on Instagram
  • 00:35 – Instagram is continuing to grow
  • 00:51 – DMing people on Instagram is one of the options you can do for B2B
    • 00:55 – If you want to work with influencers, celebrities, or entrepreneurs, find their profiles and just DM them
    • 01:06 – Eric has a friend who just started shooting videos and DMed people that he wanted to make a shoot for and he got deals from it
    • 01:21 – If you have an Instagram that shows a good example of your work, it will work out well
  • 01:38 – Neil tested different marketing strategies in Instagram and he learned that they don’t work well with B2B directly
    • 01:46 – Indirectly, it’s great for brand building and connecting with people
    • 02:00 – The problem with B2B is most buyers are desktop buyers
  • 02:53 – In marketing, if someone uses your brand or company 7x, they are much more likely to convert
  • 03:05 – Being on different channels will help you close different deals
  • 03:39 – You can also use page shouts in Instagram for B2B marketing
    • 03:50 – You can search for hashtags in your area and reach out to people with a huge following and engagement
    • 04:11 – Check if they’re doing paid shouts where they can post about you and link you for an affordable price
  • 04:43 – If you have a company, you can get your team in Instagram to post relevant stuff about your company
  • 05:10– Marketing School is giving away a free subscription of FunnelDash which helps you track the lifetime ROI of your Facebook campaigns
    • 05:30 – Subscribe, rate and review Marketing School
    • 05:33 – Text MARKETINGSCHOOL to 33444
  • 05:53 – That’s it for today’s episode!

3 Key Points:

  1. Instagram is HOT—take advantage of the number of people that are using Instagram for your marketing.
  2. If people see you more, they are more likely to buy from you.
  3. Find the influencers in your space and reach out to them for paid shoutouts—this is way cheaper than paid ads.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 21, 2017

In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Questions to Ask Yourself Before Investing in Content Marketing
  • 00:36 – Question 1: what are your goals? Are you trying to get more traffic or are you trying to get more leads? What is informed branding? What are you trying to do, specifically, that will shape your campaign?
  • 00:46 – If you don’t have goals, you can’t manage what you’re doing
  • 01:01 – The action that you take will depend on your goal
  • 01:16 – Second is, how long are you going to make an investment?
    • 01:22 – “If you’re not willing to make the investment for a year without seeing an ROI, content marketing isn’t for you”
    • 01:17 – Content marketing is a long-term play
  • 01:39 – Third is, who is your target audience?
    • 01:51 – Figure out your target audience first then figure out the personas you’re trying to create
  • 02:07 – Fourth is, can you produce 3 pieces of blog content a week?
    • 02:12 – If you can’t, then it is not right for you
    • 02:24 – Producing 3 articles a week should be done in over a year
    • 02:27 – You can hire people from Problogger if you have the budget
  • 02:39 – Fifth is, what do you want to share and why you do want to share?
    • 02:56 – When producing content, think about why sharing it will help you accomplish your objectives?
    • 03:29 – People tend to produce content just for the sake of it which is a BIG mistake
  • 03:44 – Sixth is, is one of your competitors already doing content marketing and is successful at it? Is there someone you want to model after?
    • 03:52 – Typically, what works for your competition will work for you, too
    • 04:00 – If there are people in your space who are doing content marketing, use BuzzSumo and Ahrefs to figure out what drives them traffic and copy them
  • 04:13 – Last is, what can you do differently?
    • 04:20 – Podcasts are getting popular and most marketing people are still doing blog posts
    • 04:51 – Search for Blue Ocean Strategy and apply the concepts for doing content marketing
  • 05:14 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns
    • 05:27 – Subscribe, rate and review Marketing School
    • 05:31 – Text MARKETINGSCHOOL to 33444
  • 05:53 – That’s it for today’s episode!

3 Key Points:

  1. Establish clear and concise goals—this will guide your actions.
  2. Producing valuable content thrice a week is essential for the success of content marketing.
  3. Look around your space and see how people are doing it—if it works for them, it might work for you, too.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 20, 2017

In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of understanding and maintaining your net promoter score and why having a score of 9-10 can be extremely beneficial for you and your business.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Improve Your Net Promoter Score
  • 00:35 – A net promoter score expresses how much people like your company or brand
  • 00:47 – One of the basic questions to assess this: how likely are you to recommend us to somebody else or another customer?
    • 01:13 – The goal of 60 means you’re doing a great job
  • 01:20 – Eric recommends Google's net promoter score
    • 01:23 – It has a scale of 1-10
  • 01:39 – To improve your net promoter score, you have to look at the feedback, first
    • 01:48 – Ask if there’s anything else they would like to add
    • 02:10 – Eric had a detractor in the past who told them the account manager needed more supervision and they were right
    • 02:42 – Eric fixed the problem and took the feedback seriously
  • 03:00 – Qualaroo, Wootric and Promoter help you track your net promoter score
  • 03:19 – Most people in marketing think about how they can bring in new customers rather than taking care of their existing customers
  • 03:40 – Majority of the big companies take care of their customers and their customers love them
  • 03:51 – The higher your net promoter score is, the faster you will grow
  • 03:57 – When you get feedback, that’s when you want to continue with reiteration and keep running your promoter score to see if you can improve it
  • 04:13 – When Eric gets a 9 or 10, that’s when he know he can jump into an opportunity
    • 04:29 – You can ask for referrals and it’s a great opportunity for upsells, too
  • 05:00 – It is easier to retain and maintain current accounts, than to create the new ones
  • 04:18 – Marketing School is giving away a free 1 year annual subscription of Funnel Dash which helps you hone in your Facebook ads campaigns and track the lifetime ROI of your ad campaigns
    • 05:38 – Subscribe, rate and review Marketing School
    • 05:42 – Text MARKETINGSCHOOL to 33444
  • 06:29– That’s it for today’s episode!

3 Key Points:

  1. Make it a point to look at your feedback and fix any problems that are brought up.
  2. A net promoter score of 9-10 gives you more opportunities, such as asking for referrals or upsells.
  3. Taking care of your existing clients will be more beneficial for your business growth in the long run.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 19, 2017

In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus visitors a day through LinkedIn.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Leads Through LinkedIn
  • 00:33 – The LinkedIn lead gen ads are similar to the Facebook lead ads
    • 00:43 – It makes things a lot easier and faster
    • 00:48 – It works well for Eric and they’ll probably scale it up
    • 00:52 – Eric has spent around $700 on it and has acquired 4-5 leads
  • 01:08 – Jump on to LinkedIn lead gen ads now
  • 01:18 – LinkedIn has autofill where you can have LinkedIn forms on your website
    • 01:37 – Use it so you will have more data of your customers
    • 01:42 – It drastically increases your conversions and it is just a simple button you add on your form fields
  • 02:14 – LinkedIn took away a retargeting pixel, but it is now back with better features
    • 02:40 – You can segment people who visited different pages in your website
  • 02:55 – Neil’s team members post twice a day in LinkedIn
    • 02:59 – It skyrocketed their traffic
    • 03:12 – It generates qualified traffic that generates into leads
    • 03:21 – They add clicks so that you can continue reading other blog posts
  • 03:32 – Eric recommends using Dux-Soup
    • 03:50 – It helps you visit different profiles and collect those profiles—drop those profiles into Hunter and start a reach process
  • 04:10 – You can also LinkedIn leads for recruitment or partnership
  • 04:28 – LinkedIn allows you to have 30K friends
    • 04:54 – A couple of years ago, Eric was on Fiverr and there were people selling friend lists from LinkedIn and Eric actually bought them
  • 05:22 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service
    • 05:43 – Subscribe, rate and review Marketing School
    • 05:47 – Text MARKETINGSCHOOL to 33444
  • 06:08– That’s it for today’s episode!

3 Key Points:

  1. Take advantage of LinkedIn lead gen ads now, while they’re still not that popular.
  2. LinkedIn can significantly increase your website traffic; leverage it.
  3. LinkedIn can help you in your recruitment and in generating more sales leads.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 18, 2017

In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these techniques, you’re bound to increase that engagement and keep your audience scrolling down...

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts
  • 00:43 – First technique is to make sure that your post is written in a conversational tone
    • 00:50 – Consider your post like you’re giving a lecture and you don’t want your readers to get bored
    • 01:03 – Use words like “you” and “I” within your blog post
  • 01:10 – Second is to use bucket brigades; Eric learned this from Brian Dean
    • 01:19 – It is basically breaking up more paragraphs, instead of having walls and walls of text
  • 01:43 – Third is sub-headings
    • 01:45 – Think of your blog post as a book
    • 01:48 – Adding a sub-heading makes it more scalable and it’s on top of bucket brigades
  • 02:02 – Fourth is having great, engaging images to accentuate your content
  • 02:15 – Fifth is the user pattern of a blog reader
    • 02:17 – They first go to your page, then to your headline, click on your blog post, and then they scroll all the way down to the bottom to figure out if they’re going to scroll back up to the top
    • 02:27 – End each of your blog posts with a conclusion that summarizes what the blog post is about
  • 02:43 – Sixth is to not forget to publish if it actually makes sense
    • 02:51 – If you can add videos, infographics and a podcast to add value, you’re going to have a good engagement overall
    • 03:05 – “Take the time and be deliberate about what you’re doing”
  • 03:11 – Last but not the least, end your blog post with a question
    • 03:17 – The people who read the question will likely respond with a blog comment
  • 03:38 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service that allows you to make unlimited design
    • 04:00 – Subscribe, rate and review Marketing School
    • 04:10 – Text MARKETINGSCHOOL to 33444
  • 04:25– That’s it for today’s episode!

3 Key Points:

  1. Writing in a conversational tone makes your blog post friendlier easier to engage in for the reader.
  2. Bucket brigades make your content POP instead of seeing walls and walls of text.
  3. Readers are more likely to leave a comment if you end your blog post with a question.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 17, 2017

In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before passing off a task to someone on your team. Can they create a replicable process for that task? Will they be able to find a solution on their own or will they be needing help? Find out how important delegation is—not just for marketing—but for every type and aspect of business and how to do it effectively.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Delegate Marketing Tasks
  • 00:43 – Delegation is not just for marketing. In any business, you’ll have to learn how to delegate
  • 00:50 – Eric recommends reading Getting Things Done by David Allen and The Checklist Manifesto
    • 01:00 – These books will help you decide what to delegate
  • 01:09 – Eric has his own checklist in Evernote of the things that he needs to do
  • 01:14 – As you get bigger, there are tasks, like booking travel and scheduling, that can be assigned to someone else who can do it for you
    • 01:20 – You can free up your time to do things that are more worthy of your time
    • 01:28 – Learning to prioritize first will help you delegate better
  • 01:35 – The 2 types of people that you can delegate things to—first, there are the self-sufficient ones who can do things their own
    • 01:41 – Second, the ones that need training and are not that good at figuring things out on their own
  • 01:50 – What Neil does is he figures out what kind of a person someone is
    • 01:53 – When Neil gets to the ones that can do things their own, he gives them instructions and asks them to make a replicable process so other people will know how to do the task
    • 02:04 – If the person isn’t creative and cannot figure out steps on their own, Neil or someone from the team will teach that person
    • 02:43 – Even if the person doesn’t do it the way you want, you can give him a few rounds of critique; then, he’ll start to do it the way you like
  • 03:04 – People somehow cringe on the topic of having a process
  • 03:25 – If you want to take your business to another level, you have to create a culture of documentation or creating screencast so you can easily hand it to another person  
    • 03:34 – Training people repeatedly consumes time
  • 03:42 – When Eric hires new marketing staff, they’re subscribed in an entrepreneur campaign
    • 04:01 – After they’ve gone through it automatically, they’ll understand and move faster
  • 04:30 – What’s empowering for Eric, is that, as a leader you tell them exactly what you want them to do and let them do it
    • 04:45 – Having a good hiring process makes it more about the team and not just about you
  • 04:53 – Just make sure when you’re delegating a task, you always create a process
    • 05:00 – The biggest mistake that people make is that they don’t try things out for themselves and don’t know how difficult things are
    • 05:20 – A process should always be tweaked
  • 05:45 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service where you can request unlimited design each month
    • 05:58 – Subscribe, rate and review Marketing School
    • 06:00 – Text MARKETINGSCHOOL to 33444
  • 06:25– That’s it for today’s episode!

3 Key Points:

  1. Delegation is important in every business—there’s no way around it, especially if your company continues to grow.
  2. Having a process in place makes it easier for the team and new hires to adapt to your workflow and what you need as a leader.
  3. When you delegate a task to someone else, ask them to create a replicable process and make sure you’ve done the task first so you know what to expect.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 16, 2017

In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why it is better to use an established website rather than dropped domains if you have the cash to spend.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Use Dropped Domains to Enhance Your SEO
  • 00:48 – Dropped domains are abandoned or expired domains
  • 01:07 – Eric has been buying domains that have worked well and has a good number on Ahrefs
    • 01:12 – What Eric does is he takes the site, takes the top pages and redirects it over to his money site
    • 01:22 – The site that Eric bought has keywords that they’re targeting, at the moment
  • 01:30 – Neil also learned something from this
    • 01:48 – If you already have a popular site, you will not gain from this doing this technique—it’s not for you
  • 01:57 – The technique that Eric uses works, but the dropped domain must relate to what you are doing
    • 02:05 – You can use Internet Archive to see what the site used to be
    • 02:11 – You don’t want to have a dog website then get redirected to a marketing website
  • 02:36 – You can buy dropped domains from GoDaddy
    • 02:45 – You can go to GoDaddy.com and they have the list of auctioned domains
    • 02:51 – You have to filter through the list to see the sites that have the most bids, offers, traffic and then take the site to Ahrefs to see if it is relevant to yours
    • 03:13 – Go to Wayback Machine to see what the website used to be in the past
  • 03:53 – There are website brokers like FE International and Flippa if you’re willing to buy a more established site
    • 04:11 – Doing this with a more established website is way better than using dropped domains
    • 04:15 – Most people buy dropped domains and put a website on there or they take the domain to redirect traffic to their site
  • 04:36 – If you think of the black hat SEO that works, why not just do it in a white hat way?
  • 05:11 – Marketing School is giving away a free 1 year subscription to Design Pickle, a design service where Eric gets unlimited designs for blog and ad images
    • 05:33 – Subscribe, rate and review Marketing School
    • 05:30 – Text MARKETINGSCHOOL to 33444
  • 06:03 – That’s it for today’s episode!

3 Key Points:

  1. Choose a dropped domain that is relevant to your site.
  2. Don’t just buy a well performing website – make sure that it targets your market, is consistent and has the keywords that you’re needing.
  3. You can use black hat SEO in a white hat way.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 15, 2017

In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this information to their clients.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Simple Methods for Calculating ROI on SEO
  • 00:38 – Some agencies are not telling their clients the exact ROI that they’re going to get
    • 00:48 – It is indeed difficult to quantify
  • 00:55 – What you can do first is look at the keyword volume
    • 01:00 – Look at how you’re currently ranking and your click-through rate
    • 01:04 – The formula is you take your traffic, you take your click-through rate, then you’ll have your estimated traffic
  • 01:12 – You have to look at your conversion rate on your website
    • 01:18 – If you’re an ecommerce website, look at the average order value of a product or the specific keyword you’re trying to rank for
    • 01:26 – You now have your baseline metric, then you have to project it
    • 01:32 – If you move something from position 10 to position 2, your click-through rate might go from 2% to 20%
    • 01:39 – Then you can map out the estimated revenue or return
  • 02:02 – Once you have the formula, go to SEMrush or Ahrefs
    • 02:16 – Look at all the traffic sources that your competitor is getting traffic from
    • 02:22 – Look at your competitors volume and compare it to your Ahrefs or SEMrush volume
    • 02:27 – Neil goes to Ahrefs; it says he has 100K visitors and his competitors have 200K
    • 02:36 – Ahrefs’ numbers are from Google Analytics
  • 03:15 – Let Eric and Neil know if the formula works for you
  • 03:32 – Most agencies fail to quantify projected ROI
  • 03:52 – Marketing School is giving away a free 1 year subscription to Design Pickle, an awesome design service that Eric has been using
    • 04:27 – Subscribe, rate and review Marketing School
    • 04:31 – Text MARKETINGSCHOOL to 33444
  • 04:41 – If you have other services that you want to give away and Eric and Neil like them, just send them a message
  • 04:50 – That’s it for today’s episode!

3 Key Points:

  1. It is quite hard to quantify the ROI, but there is a way.
  2. Your clients need to know their ROI—this will inform them of whether or not it’s worth it to invest in SEO.
  3. A projected, estimated ROI is better than not having any idea or information at all.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 14, 2017

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First?
  • 00:35 – Focus your marketing efforts on what you’re the BEST at, first
  • 00:46 – If you’re not sure what your specialty is, try different marketing tactics
  • 01:03 – If you have a specific skillset, use that first
    • 01:10 – This will surely drive the best result
  • 01:22 – Neil does paid ads, but he focuses on content marketing and SEO because that is what he and his company is good at
  • 01:39 – Neil doesn’t consider himself as one of the best advertisers
  • 01:42 – “I focus on what I know because that’s what tends to produce great results”
  • 02:24 – The word Warren Buffett and Bill Gates believe makes them successful is “focus”
  • 02:33 – Focus on one thing first, do it right and move to the next thing
    • 02:37 – Same goes for business and marketing, focus on one thing first
    • 02:44 – Get that one service or product right for business and get that one marketing channel right for marketing
    • 02:49 – Don’t try to do two things at once
  • 03:17 – If you’re a new marketer going into a new company, take a look at their numbers and look at what’s working for them
  • 03:23 – Treehouse focuses on YouTube ads
  • 03:42 – Neil still remembers how Eric was crushing it with Treehouse
  • 04:04 – YouTube ads are not Neil’s core competency, and so he wasn’t as successful as Eric was
  • 04:18 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
    • 04:33 – Subscribe, rate and review Marketing School
    • 04:37 – Text MARKETINGSCHOOL to 33444
  • 04:59 – That’s it for today’s episode!

3 Key Points:

  1. If you focus on what you’re good at, this will drive the best results.
  2. Don’t do a couple of things at the same time—focus your energy on one thing, master it, then move on to the next.
  3. If you’re a new marketer going into a new company—look at their numbers and find what’s working for them and what isn’t.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 13, 2017

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content
  • 00:42 – Neil recently had his Virtual Summit
    • 00:47 – Thousands of people registered
    • 00:50 – Neil educated people about SEO
    • 00:53 – It is a bit different from a webinar
    • 01:00 – If you want to create effective webinar content, it should be about educating rather than selling
    • 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience
  • 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable
  • 02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend”
  • 02:16 – Go to Slideshare and type keywords within your space
    • 02:24 – You can see everything from views to comments, and you can see what is currently trending
  • 02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs
  • 03:00 – Others are also saving their webinars on YouTube
  • 03:04 – Russell Brunson has a perfect webinar script
    • 03:20 – They’re really good templates to follow
  • 03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar
  • 03:56 – Neil learned that everyone who makes webinars have their own formula
  • 04:01 – “You got to figure out what works for you and your audience”
    • 04:04 – You know your audience better than anyone else
    • 04:22 – DO what you feel resonates well with your audience
  • 04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for him
  • 04:54 – Educating works really well for Eric
  • 05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
    • 05:18 – Subscribe, rate and review Marketing School
    • 05:21 – Text MARKETINGSCHOOL to 33444
  • 05:43 – That’s it for today’s episode!

3 Key Points:

  1. Effective and valuable webinar content includes EDUCATING your audience—don’t just focus on selling your product to your audience.
  2. Plan your webinar according to your audience’s preferences.
  3. Create your own webinar formula—one size does not fit all.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 12, 2017

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market
  • 00:40 – Eric’s agency charges more than their competitors but there’s a reason for that
    • 00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out
    • 01:11 – You end up losing money
    • 01:22 – All of Eric’s people who work with an account have a couple of years’ experience
    • 01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels
    • 01:37 – Eric himself strategizes for the accounts
    • 01:43 – Eric’s agency is different because they bring new ideas
  • 02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging
    • 02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates
    • 02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner
    • 03:35 – Figuring out a specific angle is the “easiest way to differentiate”
    • 03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers
    • 04:06 – AirBnb gives you the opportunity to make money from your home versus HomeAway’s vacation rentals
  • 04:54 – How would you differentiate a product?
    • 05:00 – Neil’s Crazy Egg may not have all the features that everyone has, but it’s easy to use and it’s accurate
    • 05:09 – Crazy Egg is easier to use than Hotjar
    • 05:27 – Neil’s market loves Crazy Egg
  • 05:35 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
    • 05:52 – Subscribe, rate and review Marketing School
    • 05:57 – Text MARKETINGSCHOOL to 33444
  • 06:19 – That’s it for today’s episode!

3 Key Points:

  1. Offer your service in the way you’d use it yourself.
  2. Adjust your pitch to your consumers so that it is appealing and comprehensible.
  3. Try to create a better product than your competitors by making your product user-friendly.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 11, 2017

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next blogger and how to prepare for the inconsistent blogger.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How You Can Find a Reliable Blogger
  • 00:35 – Go to ProBlogger's’s job board
    • 00:43 – Eric found technical writers who write about machine tools
  • 01:04 – Craigslist and Upwork are also good options
  • 01:09 – It’s not about finding just good bloggers
    • 01:12 – You can add certain requirements in your job post
  • 01:43 – The hardest part of getting bloggers is their ability to produce a great content, consistently
  • 01:48 – Neil looks for people who don’t have jobs and freelancers who can produce a lot of volume for you
    • 02:09 – The key is to find freelancers who don’t have full-time jobs and can do a few pieces of content, each week
  • 02:27 – Eric usually goes to Growth Hackers and Inbound.org to find people
  • 02:36 – You can also look at designer’s portfolio to see their work
  • 03:20 – There are online communities that have message boards where you can find possible bloggers
    • 03:28 – Go to Reddit to see what people are sharing and talking about, in general
  • 03:48 – Bloggers usually break their consistency so make sure you have a huge backlog
  • 04:02 – Having a number of bloggers and a backlog will solve your reliability issues
  • 04:10 – Marketing School is giving away a free, 1 year annual subscription to Mixmax, a sales and marketing tool
    • 04:36 – Subscribe, rate and review Marketing School
    • 04:41 – Text MARKETINGSCHOOL to 33444
  • 05:20 – That’s it for today’s episode!

3 Key Points:

  1. When looking for a blogger, set a criteria that is right for you.
  2. Reliability and consistency can be a problem with some bloggers so keep a huge backlog.
  3. Go through different, online communities to see what people are sharing and talking about.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 10, 2017

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Eric and Neil’s Biggest Marketing Frustrations
  • 00:37 – People are expecting things to happen quickly
  • 01:16 – When you STICK with your marketing problems long enough, you are bound to solve more and more of those issues
  • 01:24 – Neil uses Infusionsoft for marketing automation
  • 01:54 – Don’t go with the tools that are easiest to use, but use the ones that have the right features to grow your business
  • 02:14 – Eric is looking to hire creative people for his paid advertising team
  • 02:25 – When you’re hiring people, make sure you hire the learners who are really creative
  • 03:00 – With emails, it’s quite hard to get good deliverability
    • 03:20 – Hotmail is the hardest one
  • 03:29 – “There’s always this new stuff going on with marketing, all the time”
  • 03:45 – Eric always like to learn, but it’s hard to stay on top of his game
    • 03:55 – “My frustration is not being able to touch everything”
  • 03:59 – If you hire a really good team, just let them go
  • 04:10 – One of Eric’s friends from Entrepreneurs' Organization just grew his company from $3M to $22M in revenue
    • 04:23 – That friend just hired a really good team
  • 04:35 – It’s OK to have marketing frustrations
    • 04:45 – “You don’t have to be perfect to create a big business, you just have to do 1 thing right”
  • 05:00 – Prioritize!
    • 05:12 – Prioritize better, otherwise, you get stuck with all the frustrations
  • 05:21 – Marketing School is giving away access to Mixmax, a sales and marketing outreach tool
    • 05:53 – Subscribe, rate and review Marketing School
    • 05:56 – Text MARKETINGSCHOOL to 33444
  • 06:16 – You can try a lot of tools with the same features to find the one that fits your business well
  • 06:30 – That’s it for today’s episode!

3 Key Points:

  1. Use the tools that will work well with your business and that will GROW it, not just those that are easiest to use.
  2. Hire a GREAT team that will help you grow your business – you can’t do it all by yourself.
  3. Use your frustrations as motivation to move forward and improve. Simply put, STICK with it!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 9, 2017

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is It Important to Become Google Certified?
  • 00:34 – Neil thinks it’s not important and that it’s actually useless
  • 00:42 – Eric got certified a couple of years ago
  • 01:10 – “Any person can learn how to use Google AdWords
  • 01:20 – The hard part in becoming a really good PPC manager is being creative
    • 01:27 – Google AdWords’ certification can’t make you creative
  • 01:36 – Neil is lucky enough to be creative and he thinks outside the box
  • 02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge
    • 02:31 – It is the same thing with people who have a bachelor’s degree
    • 02:52 – Having a certificate doesn’t mean that you’re going to be good at it
    • 03:10 – Google account reps don’t really know about the accounts and just want people to spend more
  • 03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well
    • 03:44 – They’re better in memorizing than solving problems that are out-of-the-box
  • 04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows
  • 04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates
  • 04:30 – Eric is more interested with those who are willing to learn
  • 05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send
    • 05:20 – Subscribe, rate and review Marketing School
    • 05:22 – Text MARKETINGSCHOOL to 33444
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. Creativity is what WINS in the end.
  2. Create a culture of learning in your business.
  3. When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge?

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 8, 2017

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget and the importance of knowing when to stop your campaigns. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions
  • 00:36 – We want to have efficiency when we run our PPC or paid ads campaigns
  • 01:05 – What you want to do is take a look at the things that are not converting for you
    • 01:07 – Go to AdWords or Facebook and pause those that are not converting
    • 01:15 – You can pause the high CPA ads inside of Facebook
  • 01:36 – You can also add a negative keyword
  • 01:56 – Another option is to find the exact match, so you’re not digging around on the variations of the keywords that do not fit
  • 02:05 – When you’re trying to figure out what term you want to bid on, make sure you remove the display network
    • 02:10 – “You only want to advertise on Google.com”
    • 02:15 – Advertising on partner sites is cheap, but does not convert
  • 02:37 – You can just reduce your daily budget on the amount you want to spend
  • 02:45 – Look at your site settings as well
    • 03:13 – “If you let Google spend, Google will definitely spend for you”
  • 03:18 – Look at day party, as well
    • 03:19 – If you’re in B2B sector and you make all your money comes in from 8AM-4PM PST, stop bidding on hours before or after that
    • 03:30 – Same with consumer based businesses
    • 03:40 – A lot of people are bidding during the holiday season, but the cost per click goes up too, so most B2B slow down their budget during that time
  • 04:14 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send
    • 04:34 – Subscribe, rate and review Marketing School
    • 04:38 – Text MARKETINGSCHOOL to 33444
  • 04:47 – As you use Yesware, you’ll get more open rates
  • 04:55 – That’s it for today’s episode!

3 Key Points:

  1. The easiest thing you can do to reduce your PPC spending is to pause the things that are not converting.
  2. Check your settings and don’t let Google spend for you – set a budget.
  3. Take note of the season and timing of your sales—there are times where you need to slow down or stop your bidding.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 7, 2017

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Move Your Target Keywords from Page 2 to Page 1
  • 00:35 – If you’re ranking on page 2 of Google and you have a high search rate, people STILL won’t look at page 2
    • 00:49 – More specifically, they stick to the top 3-5 of the list
  • 00:55 – What you want to do is find the keywords you’re ranking with on page 2 using the webmaster tool
    • 01:06 – Then, build links to the pages in page 2 or change your title tag to be more appealing
  • 01:20 – Eric recommends looking at the top 3-5’s click through rates
    • 01:34 – Click through rates are constantly changing and Google is adjusting their result pages to drive more dollars and please shareholders
  • 01:47 – The number 1 position could be at a 30-40% click through rate depending on the industry
  • 02:03 – Look at Google Search Console as well, just to see where things are really are
  • 02:11 – Type into Google search “the links really still matter Eric”
    • 02:17 – The post is from StoneTemple
    • 02:22 – They took high volume keywords on pages 2 and 3
    • 02:28 – Then, they built links to those keywords
    • 02:35 – Awhile later, those keywords are ranking into top 2 and 3 positions
  • 03:02 – Neil assumes that links make the biggest effects in ranking
  • 03:10 – Brand queries also helped Neil move to page 1
  • 03:37 – Check Google Trends to know which keywords are ranking
  • 03:57 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send
    • 04:26 – Subscribe, rate and review Marketing School
    • 04:32 – Text MARKETINGSCHOOL to 33444
  • 04:42 – You can A/B test emails with Yesware and continuously improve them before sending them out
  • 04:57 – That’s it for today’s episode!

3 Key Points:

  1. If you’re on page 2 on a Google search, you may as well be invisible as people look for the top 3-5 options on the FIRST page.
  2. Boost your click-through-rate by improving and linking your keywords—look at the keywords used by the top 3-5 sites as a guide.
  3. Links make the biggest impact on your ranking.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 6, 2017

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns in SEO.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Will SEO Still Be Around in 10 Years?
  • 00:37 – Eric thinks we are still in the early days of SEO
  • 00:48 – As long as searches are around, SEO is going to be around
  • 00:59 – There’ll be changes in the future, definitely
  • 01:24 – There are multiple variations for SEO
  • 01:39 – The problem with SEO right now is you do a search, you get the list of results, then go from there
  • 02:02 – SEO is changing as more people are trying to use voice
  • 02:10 – Neil thinks that SEO will probably change into just one result
    • 02:26 – The result will be personalized for each person
  • 02:40 – “At the end of the day, it’s all about overall experience”
  • 03:24 – We just have to be very vigilant with how things are evolving
  • 03:32 – Marketing is changing all the time and the change is rapid
  • 03:45 – “SEO will adapt based on how younger people use search engines”
    • 03:52 – Neil was with some kids who were talking about how great Kobe Bryant is as a basketball player
    • 03:56 – Neil was telling them that Michael Jordan is a good player, too
  • 04:32 – The search pattern will change according to the next generation’s search habits
  • 05:00 – Marketing School is giving away a FREE 1 year subscription of Yesware, a sales tool that allows you to track the messages you send
    • 05:26 – Rate, review and subscribe to Marketing School
    • 05:31 – Text MARKETINGSCHOOL to 33444
  • 05:40 – Neil uses Yesware whenever he sends out emails
  • 06:00 – That’s it for today’s episode!

3 Key Points:

  1. As long as there’s still a need to search, SEO will be here to stay.
  2. Marketing is changing all the time and the change is rapid.
  3. Search patterns change alongside the search behaviors of the next generation.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 5, 2017

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Structure Your Marketing Team
  • 00:50 – With startups today, there is a growth team, growth lead, and VP of growth
  • 01:37 – Some companies who have growth or marketing teams forget to have engineers, developers or designers
  • 02:12 – Make sure you have designers and engineers that can work with the marketing team
  • 02:20 – Neil wants to hire just one person who is a good executor and knows what they’re doing
    • 02:27 – That one person can hire contractors who will get things done for them
    • 02:41 – As the team grows, the contractors are hired in-house and they become full-time employees
    • 02:50 – In Crazy Egg, the first guy was Shawn and the team grew to 4 or 5
    • 03:04 – When you add too many people at once, everything will slow down
    • 03:15 – Neil provides his marketing team with contractors from Europe who are cheap and quick at designing things
    • 03:31 – Neil hires just one engineer for marketing
  • 03:43 – Eric goes through Behance and Dribbble to find creative people
  • 04:04 – There are a lot of landing pages in Product Hunt that you can draw inspiration from
  • 04:21 – Eric also asks around
  • 04:28 – “Keep your team small”
  • 04:46 – It is a struggle for many businesses to find that one marketing person who can execute a lot of tasks
    • 05:01 – Ideally, find a marketer who is on their way up
  • 05:24 – You should be out there, constantly recruiting great teams
  • 05:35 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send
    • 05:53 – Subscribe, rate and review Marketing School
    • 05:58 – Text MARKETINGSCHOOL to 33444
  • 06:29 – That’s it for today’s episode!

3 Key Points:

  1. There should be at least one designer, developer or engineer in a marketing team.
  2. Keep your team small – a big team costs too much and might slow down your processes.
  3. Find a marketer who’s already on their way, even if they will only stay with you for a year.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 4, 2017

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically about conversions.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create an SEO-Friendly Homepage
  • 00:39 – “Your homepage is going to be the most-trafficked on your site”
    • 00:47 – Your homepage has to be good for Google and for users
  • 01:00 – Keep in mind the overall theme of your site
  • 01:20 – Make sure your website loads fast, link your major pages to your homepage, include an attractive title tag
    • 01:29 – Mention your brand under the title tag because it helps with search engine rankings
  • 01:40 – The concept of internal linking
    • 01:42 – The SEO-friendly homepages where you will use internal linking
    • 01:49 – The clicks that you have on the homepage will be passed on to your other important pages
  • 02:07- If you’re ranking for your homepage keywords, work on those keywords in creating new sentences
  • 02:27 – If you link relevant links from your homepage, you can increase your traffic
  • 02:41 – In Episode 252 (How to Maximize Your SERP Real Estate), this was also discussed
  • 02:47 – Eric is trying to rank “digital marketing agency” for his homepage
    • 02:53 – Their rank is now between 4 and 7
    • 03:00 – Eric’s percentage traffic from Google is 30% of their overall search traffic
    • 03:38 – Eric shares how he tweaks overall search traffic
  • 04:02 – “Your homepage won’t bring the majority of your traffic”
  • 04:06 – Neil focuses on conversions more than anything else
  • 04:18 – For Eric, their homepage is the highest converting page because they’re a marketing agency
  • 04:40 – Eric and Neil both drive traffic to their homepage and they try to generate leads from the homepage
  • 05:00 – Feel free to duplicate what Eric and Neil are doing
  • 05:10 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon
    • 05:23 – Subscribe, rate and review Marketing School
    • 05:28 – Text MARKETINGSCHOOL to 33444
  • 04:53 – That’s it for today’s episode!

3 Key Points:

  1. Your homepage should be good for Google and your website visitors.
  2. Track the keywords that make you rank and use them to add more relevant sentences to your homepage.
  3. You can generate leads directly from your homepage.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 3, 2017

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast
  • 00:34 – Eric’s Growth Everywhere podcast is an interview podcast
    • 00:44 – Eric started Growth Everywhere to talk to people that understood marketing
    • 00:52 – There was no other interview podcast before
    • 00:57 – Eris reached out to people who knew marketing
    • 00:59 – Eric reached out to Neil Patel and Pat Flynn
    • 01:11 – Eric reached out through email and got his top 10 interviewees
  • 01:17 – Eric’s criteria in looking for interviewee
    • 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful
    • 01:53 – People want consistency in a podcast
  • 02:03 – To find relevant guest, you need to hand off the process
    • 02:07 – Screencast what you’re doing, use Hunter to find email address
    • 02:18 – Reach out to them by putting them into mail merge or Yesware
    • 02:24 – Do this once a month or once a week depending on your podcast
  • 02:38 – Look at the other podcast within your space and hit up their guests
  • 03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience
  • 03:32 – You can use ScheduleOnce and Calendly to schedule your guest
    • 03:44 – You can also send your guests sample questions so they’ll be ready
    • 03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff
  • 04:14 – Eric goes to GrowthHackers and Product Hunt to find whose doing AMAs
  • 04:37 – This week’s giveaway is a 1-year subscription to Alexa – an SEO tool that is now owned by Amazon
    • 04:55 – Subscribe, rate and review Marketing School
    • 05:01 – Text MARKETINGSCHOOL to 33444
  • 04:53 – That’s it for today’s episode!

3 Key Points:

  1. You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed.
  2. Setting a criteria for your guest will make your podcast organized and consistent.
  3. Always make the interview a comfortable experience for your guests.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 2, 2017

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have never been so widely available and because of that more and more professionals are starting to offer them.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Tools to Help You Build Your Infoproduct
  • 00:36 – Infoproducts are courses being offered online
  • 00:42 – Eric has been looking at Tai Lopez’s agency course
    • 01:03 – Some infoproducts are kind of scammy because some people just make courses that are of low-quality
  • 01:19 – Infoproducts are high margin
  • 01:14 – Going to school vs enrolling in an online course
  • 01:31 – Neil’s infoproduct is doing over half a million dollars per month
  • 02:07 – If you’re creating an infoproduct, don’t worry about what everyone else is doing
    • 02:12 – Do what you feel is ethical
    • 02:13 – Don’t take shortcuts
    • 02:23 – Make sure you have videos – Quicktime and Screenflow work well
    • 02:42 – Record all sessions you have
    • 02:45 – Upload your recordings to tools like Vimeo or Wistia
  • 03:02 – Neil uses the platform, WP Member
  • 03:06 – Use Facebook Groups, Skype, and Webinar Jam
  • 03:28 – For PDFs, use Uberflip
  • 03:43 – Make sure you have email service providers for emailing your list
  • 03:53 – Learn about Evergreen Launch Sequence
  • 04:02 – Don’t forget to retarget people
  • 04:28 – Eric recommends Teachable and Kajabi for platforms
  • 04:48 – Skillshare is another platform to consider
  • 05:13 – Neil has done really well with his courses
  • 05:24 – You can really make money with courses BUT make sure you’re doings things right
    • 05:28 – “Don’t come off SCAMMY”
  • 05:37 – Marketing School is giving away a 1 year subscription to Alexa, an SEO tool from Amazon
    • 05:50 – Subscribe, rate and review Marketing School
    • 05:53 – Text MARKETINGSCHOOL to 33444
  • 06:10 – If you have any paid tools on marketing, reach out to us
  • 06:24 – That’s it for today’s episode!

3 Key Points:

  1. Some infoproduct teachers don’t really have the authority to teach—but they do it anyway.
  2. Only do what you think and feel is ETHICAL.
  3. Do things right – remember to give the real value of what you’re offering.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

May 1, 2017

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not necessarily building a business by selling only through Amazon.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Should You Sell Your Products Through Amazon or On Your Own Website?
    • 00:24 – “Amazon is a gold rush”
    • 00:42 – Check out Steve Chu’s site called, My Wife Quit Her Job
  • 00:47 – Amazon one topic that everyone is talking about
  • 00:52 – The problem is, you’re not building a business by selling in Amazon
  • 01:21 – Sell on Amazon BUT sell on your website as well
    • 01:34 – You have to build your own asset, email list, traffic sources, and community
  • 01:51 – Jeremy of Muscle for Life sells both on Amazon and website
    • 01:57 – He sells more on Amazon than in his website
  • 02:17 – Do both to generate extra sales
  • 02:24 – Even intangible products can be sold on Amazon
  • 02:46 – Amazon has so much data on what does well and they try to offer the same item with their own brand
  • 03:25 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon
    • 03:55 – Subscribe, rate and review Marketing School
    • 03:59 – Text MARKETINGSCHOOL to 33444
  • 04:23 – If you have any marketing related tool fit for the podcast, do reach out to us!
  • 04:36 – That’s it for today’s episode!

3 Key Points:

  1. Selling on Amazon doesn’t mean you’re building a business.
  2. It’s important, as a business, to have your own asset, email list, traffic sources, and community.
  3. The biggest downside in selling through Amazon is you cannot stop them from selling the same product you have through their own brand.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

1