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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: February, 2017
Feb 28, 2017

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern
  • 00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis
    • 01:11 – You can check how your activities are comparing with your competitors
    • 01:25 – The diminishing return explained
  • 01:46 – Have an on-going link building process
    • 02:00 – Use BuzzSumo to find the right people to reach out to
    • 02:09 – Use BuzzStream to keep track of the report
  • 02:30 – Your intern should focus on social media and respond to anyone who is upset in your space
    • 02:45 – They don’t have to be necessarily picking on your product
    • 02:50 – Helping out will build trust and royalty
  • 02:57 – Do reporting
    • 03:00 – Manual reporting is still a good way to do it
    • 03:12 – Use Screenflow for screencasting to make records
  • 03:38 – “Each week, have your intern talk to customers who signed up and 5 people who didn’t sign up”
    • 03:54 – Keep in touch with those people and understand their user experience
  • 04:10 – Make your intern boost Facebook posts or run basic ads using Facebook and Google
  • 04:40 – Have your intern monitor Ahrefs for bad links
    • 04:48 – The intern should update your bad links on a daily basis
  • 05:17 – That’s it for today’s episode!

3 Key Points:

  1. Having the right tasks to assign your intern will make their stay in the company worthwhile.
  2. Your intern should focus on building your online presence—this can include reaching out to customers and being more engaged online.
  3. Make your intern track growth and activities on a daily basis to see how you’re measuring up.

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Feb 27, 2017

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage
  • 00:35 – Make sure you have a great headline that emphasizes what you do
  • 00:49 – Have a call-to-action that goes with the headline
  • 01:08 – Answer objections:
    • 01:20 – People are more likely to buy and be more comfortable if you will answer their objections
    • 01:30 – Talk to people and ask about their hesitations in buying a product
    • 01:39 – Use Qualaroo to put up a quick survey
  • 01:52 – Use testimonials and case studies
  • 02:14 – Fourth is to add a benefit-driven headline
    • 02:21 – Talk to your paying customers and ask them why they bought your product
  • 03:17 – Fifth is page load speed
  • 03:46 – Think of your homepage as a funnel
    • 04:39 – “Whatever your funnel is, make sure all flows together”
  • 04:54 – Don’t forget about your pixels
    • 05:05 – Start collecting data when people visit your site
    • 05:18 – You can’t advertise effectively to your target audience without your pixels
  • 05:24 – That’s it for today’s episode!

3 Key Points:

  1. A benefit driven headline can attract a greater audience and this can turn into sales.
  2. Consider your homepage as a funnel as this is what gets the most traffic.
  3. Know your pixels to reach your targeted audience effectively.

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Feb 26, 2017

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as the alternatives that you can use in the SEO space to grow your following.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is a PBN?
  • 00:35 – A PBN is a private blog network that can be used to make your SEO more effective
  • 01:16 – Build My Rank is one of the most popular blog networks
    • 01:27 – People thought blog networks wouldn’t leave a footprint on their website, but Google found them
  • 01:42 – PBN still works, but is not recommended
  • 01:58 – PBN is not a good viable solution for the long-term
  • 02:08 – Focus on creating amazing sites with amazing content
  • 02:36 – ViperChill has a blog regarding the effectivity of PBNs
  • 03:21 – The typical PBNs price
  • 04:25 – Use a blog network, like SitePoint
  • 05:03 – “Try avoiding PBNs at all cost”
  • 05:24 – Instead, think about black hat and white hat SEO
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. PBN used to be effective, but Google can track websites using PBN and “de-index” them.
  2. PBN is not a good viable solution for long-term – it’s best to avoid it.
  3. Create your own blog network with valuable content that will gradually attract and build an audience.

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Feb 25, 2017

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next hire.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Recruit Great Marketers
  • 00:45 – Use your website as a source of referrals or ask friends
  • 01:09 – Force the hiring concept from Hubstaff
  • 01:47 – Reach out to other sites which can help guide you
  • 02:10 – Some of the best hires are from local meetups that are marketing related
  • 03:15 – Recruiters are also an option
    • 03:33 – They bring results because of their network
  • 03:40 – Use Workable—it allows job postings to seed into different sites
    • 04:00 – Eric’s job site is SingleGrain.com/jobs
    • 04:10 – Eric can retarget the people who have visited his website
    • 04:37 – People will then go to Eric’s interview video using Spark Hire
  • 05:04 – Look at performance
    • 05:10 – Check marketers’ blogs or websites and see how they work
    • 05:26 – They don’t have to be marketers—just pay attention to what they are good at and see if it fits your needs
    • 05:58 – Hire people based on tangible points
  • 06:20 – Test someone, first, by giving them part-time work to see if things will work out
  • 06:35 – There should be consistency in their work
  • 07:00 – They should go through a test or trial
    • 07:58 – Give them specific scenarios of what you will require of them
  • 08:10 – Eric and Neil are always hiring people so reach out to them
  • 08:20 – That’s it for today’s episode!

3 Key Points:

  1. Getting referrals is one of the easiest ways to look for an addition for your team – you can get feedback, too.
  2. Hire people based on tangible points and see if their skillsets will fit your needs.
  3. By giving applicants a trial, you get to check how they work and their consistency, as well, before making that commitment to hire them.

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Feb 24, 2017

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Effective Are 301 Redirects?
  • 00:35 – A 301 redirect is you signaling that links have been moved
  • 01:03 – 2 ways to do a 301 redirect is through direct links
  • 01:26 – Eric bought a gun website and a site that was inactive
    • 01:55 – The inactive site had a hundred backlinks
    • 02:00 – The number of visitors from Google per day
    • 02:10 – Eric’s backlinks number
    • 02:36 – Eric’s site is now getting a thousand visitors a month
    • 02:50 – Took him two weeks before he started seeing the traffic
    • 03:00 – After 3 months, traffic went up to 40K a month
    • 03:10 – Eric spent $2500 for the domain
    • 03:27 – It is helpful, depending on your niche
  • 04:00 – Neil did a 301 redirect recently
    • 04:20 – The traffic is changing
    • 04:41 – Neil submitted the website to webmaster in order to crawl it
    • 04:56 – Neil changed all his internal links
    • 05:10 – Neil got a 40% boost in traffic
  • 05:20 – Use 301 for more permanent redirects and 302 for temporary
  • 05:34 – Use a redirect checker and redirect the right way
  • 05:44 – That’s it for today’s episode!

3 Key Points:

  1. Use a redirect checker to make sure you are redirecting the right way.
  2. Spending some money for the right domain can help you boost your traffic.
  3. Research before buying a website – make sure you are not wasting your money.

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Feb 23, 2017

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Build a Sellable Website
  • 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
  • 00:41 – Create value
  • 00:53 – Check FEInternational for resources on how to value your website
  • 01:06 – Look for something with repeatable and scalable traffic sources
    • 01:32 – Check acquisitions, all your traffic, and your channels
  • 01:45 – Make sure your website has clean code
    • 01:52 – Neil doesn’t buy websites with messy code
  • 02:25 – Have a clean layout and design
    • 02:35 – “Nicely designed websites convert better”
  • 02:55 – Have a clean backlink profile
    • 03:01 – Use Ahrefs or SEMrush
    • 03:12 – Check for the bad links coming in
  • 03:34 – Think long-term
    • 03:45 – Don’t do shady stuff or use shady content
    • 04:20 – Doing unethical things will it make it more difficult to sell your website
  • 04:38 – Stability of income
    • 04:45 – People check your website if there’s a potential for growth
  • 05:30 – Make sure you have a big enough market for your website
    • 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
  • 06:28 – Check FEInternational on how they value websites
  • 07:10 – Put a process in place
  • 08:00 – That’s it for today’s episode!

3 Key Points:

  1. Create a website that is valuable and nicely designed.
  2. Be in a larger niche—there’s more room for growth and increase of sales.
  3. Document your process making it easier for future buyers to work around your website.

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Feb 22, 2017

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing
  • 00:35 – First is simplicity
    • 00:43 – Great design is invisible
  • 00:57 – Second, rethink how you do product placing
    • 01:16 – Get influencers to have product placements
  • 01:42 – Third, don’t be afraid to stand-out
  • 02:26 – Fourth, avoid price wars
    • 02:34 – If you have a great product, price it as is
    • 03:06 – Apple emphasizes why their products are amazing
  • 03:09 – Fifth, have a different ecosystem
    • 03:27 – “When iTunes came out, it changed everything”
  • 04:00 – Sixth, know your audience and talk to them in their language
    • 04:08 – Apple’s ads are simplistic
    • 04:46 – Connect with the audience in a language that they can understand
  • 04:55 – Seventh, hire people to explore the best opportunities
    • 05:10 – Have the best people in your team
  • 05:45 – That’s it for today’s episode!

3 Key Points:

  1. Simplicity is everything – don’t over-decorate things.
  2. Know your product’s worth and don’t get into price wars.
  3. Have the crème de la crème in your team – do NOT settle for less.

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Feb 21, 2017

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day
  • 00:46 – Eric interviewed Nathan Chan of Foundr Magazine
    • 00:57 – Nathan got his Instagram following from 0 to 300K
    • 01:10 – Nathan used the tool, Crowdstrike
    • 01:42 – Crowdstrike looks “spammy”, but it works
    • 02:02 – After establishing legitimacy, do shout for shout
  • 02:40 – Use hashtags
  • 03:10 – Pay powerful influencers to like your photos
    • 03:23 – Your photos will start spreading
  • 03:50 – Neil Patel’s Instagram campaign explained
    • 04:30 – The campaign worked really well
  • 05:08 – It is a lot of work to get to your first 300 followers
  • 05:28 – Follow and unfollow people
  • 05:34 – Every time you upload a photo, use 30 hashtags
  • 05:53 – Post consistently
    • 06:08 – Post Instagram stories and live videos daily
  • 06:50 – Use hashtags in the comment
  • 07:07 – That’s it for today’s episode!

3 Key Points:

  1. Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies.
  2. Increasing your Instagram presence demands time and consistency.
  3. Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 20, 2017

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes
  • 00:40 – Look at your reports
    • 00:50 – Avinash Kaushik has different reports on Google Analytics
    • 01:40 – You can optimize things from the results of your reports
  • 02:00 – “If you don’t have goals setup, analytics is useless”
    • 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal
    • 02:30 – Neil’s goal tracking
  • 03:20 – Hook your Google Analytics to your Google Search Console
    • 03:30 – It can save you time
    • 03:40 – You can cross check the goals that you have
    • 04:00 – It is also good for campaigns
  • 05:00 – There’s a lot of decisions that you can make by just looking at your data
  • 05:10 – “Track your bounce rate religiously”
    • 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them
  • 06:10 – Do advance segments
    • 06:20 – Segment people that behave differently in your website
    • 06:55 – Segmentation is very important
  • 07:16 – Do advance segments based on your traffic levels
  • 08:01 – Have your e-commerce tracking set up correctly
  • 08:23 – Look at multi-channels attribution
  • 08:58 – “Have the plumbing setup correctly before you move forward”
  • 00:00 – That’s it for today’s episode!

3 Key Points:

  1. Make sure you have goals you’d like to hit—analytics is useless without them.
  2. It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert.
  3. Have the plumbing setup correctly before you move forward.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 19, 2017

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets
  • 00:35 – The Snippet is also called ranking zero
  • 01:21 – Optimize the paragraph after headline 1 for search engines to read them
  • 02:11 – Google featured the snippets that answer questions with the proper keywords
    • 02:47 – Think about what people type that is related to your field
    • 02:50 – Use keyword tools like Google Keyword Planner
    • 03:15 – You should be answering questions that can drive more organic traffic
  • 03:56 – There are 3 key points to look at when you’re targeting featured snippets:
    • 04:00 – First is the paragraph
    • 04:15 – Next is a list and last is table
    • 04:50 – For paragraph, the maximum number of words is 97 and average is 45
    • 04:58 – For a list, maximum of 8 items and average of 4.2
    • 05:04 – For a table, 3.6 average and maximum of 9
  • 05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google
    • 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box
  • 06:11 – SEMrush and Ahrefs show which snippets are ranking
  • 06:29 – That’s it for today’s episode!

3 Key Points:

  1. The Google Snippet is one of the best ways to increase organic traffic.
  2. Google features the snippets that answer questions with the proper keywords.
  3. Look up the keywords that is commonly used in your niche and utilize them.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 18, 2017

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017
  • 00:35 – YouTube is the number 2 search engine in the world and is owned by Google
  • 00:50 – First, go live on YouTube
    • 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms
  • 01:39 – Second, create educational videos
    • 01:51 – Neil shares what he does when goes to the studio and records
    • 02:09 – The video clips pop out in Facebook and encourages a following
    • 02:14 – Educational or tutorial videos work for corporate brands as well
    • 02:50 – You can convert people into customers
  • 03:00 – Repurpose your video
  • 03:56 – If you’re doing ads, re-target them
    • 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account
    • 04:43 – Retargeting has been effective for Neil
    • 05:15 – The videos must answer all the objections the people have
    • 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos
  • 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics
    • 06:29 – There’s also suggested tags that help your videos rank
    • 06:47 – Check Appsumo for the price
  • 06:57 – Collaborating with people in your niche can grow your network
    • 07:09 – You can cross-promote each other
  • 07:20 – Leverage YouTube by promoting it through your other platforms
    • 07:41 – This will give you more subscribers leading to more revenue
  • 07:50 – That’s it for today’s episode!

3 Key Points:

  1. Educational videos or tutorials attract more subscribers which can further generate more revenue.
  2. Repurposing is a good way to take your content even further.
  3. Leverage Youtube by promoting it across your other platforms.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 17, 2017

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Rank for Head Terms
  • 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes
  • 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”
  • 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better
    • 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”
    • 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank
  • 02:04 – If your term is the head term itself, it is easier to rank
  • 02:30 – Read the case study of Glen Allsopp of ViperChill
    • 02:36 – Glen studied a group of companies who linked to each other internally
    • 02:50 – Glen called out Condé Nast
  • 04:17 – Your content page should be in-depth and thorough
  • 04:42 – Use the software, Market Muse
  • 04:58 – That’s it for today’s episode!

3 Key Points:

  1. The sites with the highest domain authority tend to do well in ranking head terms.
  2. If your term is the head term itself, it is easier to rank.
  3. Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 16, 2017

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website
  • 00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties
  • 01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way
  • 01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance
  • 01:59 – Reasons why you’re creating a website
  • 02:20 – When you have tons of pages, your content might overlap
  • 02:44 – Your biggest ROI bank should be on-page SEO
  • 03:10 – Combining posts is good
  • 03:21 – If you have a lot of different pages, create a resource page
    • 03:32 – The “hub and spoke” content strategy explained
    • 03:43 – It is an internal link wheel
  • 03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking
  • 04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking
    • 05:08 – Check the top performing keywords that are used
  • 05:18 – Internal linking is really important
    • 05:30 – Have sub signals pointing to the pages
    • 05:41 – Related links also build internal links
  • 05:33 – Most big sites do internal links
    • 06:00 – Most travel links are doing internal linking
  • 06:25 – Using off-page SEO
    • 06:45 – One problem with big sites is getting ranked for random terms
  • 07:14 – Use branding campaigns
    • 07:34 – Short-term brand raising may die down once your campaign ends
    • 07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience
  • 08:15 – That’s it for today’s episode!

3 Key Points:

  1. Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy.
  2. Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google.
  3. Internal linking is a necessity for a big website.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 15, 2017

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers
  • 00:35 – Email still performs really well because you get to control the message and audience
  • 01:15 – Upgrade your content
    • 01:26 – Providing resources that relate to your topic is going to increase your conversion rate
  • 02:06 – Neil’s first blog didn’t do okay at first
    • 02:24 – Quicksprout, which is Neil’s second blog, performed better
  • 02:33 – Neil’s simple tactic is to improve your blog
    • 02:43 – Find similar blog posts in your space that are ranking and check their comments
    • 03:03 – Check the number of comments per blog post
    • 03:18 – “The more comments they get, the more engaged viewers they have”
    • 03:28 – Check the 10 most popular blogs per comment
    • 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe
  • 04:25 – Use KingSumo contests
    • 04:28 – This is a plugin from WordPress where you can set a contest
    • 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate
  • 05:22 – LeadQuizzes can create quizzes and get people to opt-in
  • 05:59 – Facebook ads and Lead ads are good tools too
  • 06:08 – LinkedIn ads where people can do one-click lead form fills
  • 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month
  • 00:51 – That’s it for today’s episode!

3 Key Points:

  1. Email is still one of the best platform because you can control the message and choose the audience.
  2. It doesn’t hurt to pay a little to improve your email list.
  3. Contests, quizzes, and ads are great tools to find leads.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Feb 14, 2017

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Should You Be Syndicating Your Content?
  • 00:35 – Syndication is reposting content in another website
  • 00:50 – You don’t need to worry if you’re syndicating only a couple of times
  • 01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over
  • 02:01 – If you want to reuse and repurpose your content on different medium platforms—do it!
  • 02:38 – There are different audiences who prefer different audio and video formats
  • 02:40 – Try to resyndicate
  • 03:10 – Medium allows you to add a canonical tag to your content
  • 03:25 – Search for sites that allow syndication; LinkedIn is another example
  • 03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context
  • 03:52 – Syndication is an element of repurposing
  • 04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play
  • 04:39 – That’s it for today’s episode!

3 Key Points:

  1. Syndication should be done in a timely manner while using your best content.
  2. Search and understand the websites that allow you to syndicate.
  3. Syndication is an element of repurposing that helps you maximize the earning potential of your best content.

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Feb 13, 2017

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist
  • 00:35 – First, have a good image
    • 00:48 – Use tools like Canva
    • 00:53 – A good image drive means a good click-through rate
  • 01:06 – Second, have a lot of text
    • 01:18 – The more persuasive the text and the more stories you have, the better the conversion
  • 01:37 – Third, try different objectives and see the results
    • 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website
    • 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you
  • 02:42 – Fourth, make sure that ad frequency is less than 2
    • 02:48 – More than 2 is a waste of money
  • 03:03 – Fifth, be mindful of your “ad scent”
    • 03:08 – Make sure that your images or videos are congruent to your landing page
  • 03:35 – Sixth, have a new ad account and duplicate your campaign
  • 04:06 – Seventh, don’t be afraid to explore new ad ideas
    • 04:10 – AdEspresso has a gallery of ads for inspiration
    • 04:28 – Swiped has different long form landing page copy
    • 04:41 – G-star has a good ad that is catchy video
    • 05:03 – Rev has s caption service for your videos
  • 05:17 – That’s it for today’s episode!

3 Key Points:

  1. Facebook is one of the most effective platforms to have an advertisement.
  2. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions.
  3. Experiment and learn—you need to try different advertisement ideas to see what will work best for you.

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Feb 12, 2017

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7-Point Content Promotion Checklist
  • 00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it
  • 00:59 – 1: Hit your social media channels
  • 01:36 – 2: Think of websites you can link to
  • 02:09 – 3: The paid channels can boost your post for only $1/day
  • 03:30 – 4: Look for who shares similar content
    • 03:54 – Send them an email asking if they’d be willing to share it
  • 04:23 – 5: Make sure you’re repurposing the content
  • 04:58 – 6: Make your headline appealing
    • 05:05 – Test your headline ideas on your friends or people in your network
  • 05:30 – 7: Continue to build and push out your email list
  • 06:10 – That’s it for today’s episode!

3 Key Points:

  1. Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out.
  2. Boost your social media channels and leverage it.
  3. A good headline attracts traffic, so make it appealing and compelling!

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Feb 11, 2017

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is their best achievement to date? Tune in to find out the questions you should be asking your future marketer and the reasons why it is important to find someone with similar work ethic and values.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Interview Questions You Should Ask Before You Hire a Marketer
  • 00:35 – Tell me about the most impressive win in your career
    • 01:00 – This is the question that Elon Musk uses
    • 01:20 – What do you consider the most impressive win in your life so far, is an alternative question for juniors
    • 01:50 – The answers should match where they are in life at the moment
  • 01:55 – What would you change with my business from my website? How would you fix it?
    • 02:20 – “In business, people have to come up with solutions at the most inconvenient moment”
  • 02:38 – Use a video interviewing tool called Spark Hire
  • 03:43 – Ask, what is the most creative marketing tactic you’ve ever implemented?
    • 03:55 – What’s the most creative marketing tactic you’ve ever seen on the web?
  • 04:48 – Come up with situational questions and see their thought process
  • 05:23 – Ask questions to see how aggressive the marketer is
    • 05:45 – For example, have you ever bought paid links?
    • 05:56 – What’s the shadiest marketing tactic you’ve seen or that you’ve leveraged?
  • 06:35 – Give people a homework assignment as a paid trial
  • 07:26 – That’s it for today’s episode!

3 Key Points:

  1. The answers your interviewee gives should match where they are at in life, at the moment.
  2. Ask aggressive questions and if they answer aggressively—that’s what you’re looking for! Then, just go for it.
  3. Give a paid trial assignment – this will give you a clear picture of their capability.

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Feb 10, 2017

In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is answer some questions. Tune in to find out how Jason Lemkin leveraged Quora and how you can do it, too!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Attract 9,000 Visitors a Month from Quora
  • 00:40 – You can definitely generate traffic from Quora
  • 00:54 – Jason Lemkin is leveraging out of Quora
  • 01:11 – Respond to popular questions in your page and link relevant articles to your website to get traffic
  • 01:47 – Quora is ranked 122nd for most popular website in the world
    • 01:50 – Quora is 67th in USA
  • 02:00 – Answer a new question on Quora that is gaining traction
    • 02:32 – Add a “call to action” that links to your website at the end of your answer
  • 02:40 – Eric was answering random questions on Quora
  • 03:00 – Jason Lemkin built an entire conference and community
  • 03:25 – Answers need to be concise
    • 03:43 – There can be repurposing answers
  • 03:53 – Jason Lemkin has received 10M views from Quora
  • 04:07 – You can get business partners through Quora
    • 04:32 – The more helpful you are, the more they’ll take to working with you
  • 05:02 – Blocking out a time to just answer questions can enrich your business development
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. Quora has its merits for increasing traffic to your website and you need to be leveraging it.
  2. The more helpful you are to others on Quora, the more they see your value and will consider working with you.
  3. Make your answers concise and include a “call to action” that links back to your website.

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Feb 9, 2017

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It
  • 00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it
    • 00:58 – People focus on off-page SEO and no one focuses on on-page
  • 01:20 – For on-page SEO, do keyword research
  • 01:46 – Have a goal that you want to achieve
  • 02:00 – Content and links are what matters in SEO
  • 02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant
    • 02:16 – “The last thing you want to do is be seen as a directory”
  • 03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal
    • 03:58 – You have to be willing to spend for a technical audit
    • 04:10 – Be patient
  • 04:37 – Take your most popular pages and link them in your sidebar
  • 05:03 – Google “how to rank zero in SEO”
    • 05:10 – Check if your snippets are working
    • 05:39 – You can use SEMrush and Ahrefs
  • 05:48 – Continue finding your title tags and meta-description tags
    • 06:06 – Optimize and make them persuasive
    • 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines”
    • 06:27 – Read books from David Ogilvy, one of the best copywriters
    • 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines
  • 06:40 – Make sure you have the alt tags for the videos
  • 07:04 – Start combining your pages
  • 07:32 – The “hub and spoke” strategy
    • 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy
    • 08:23 – Google wants to see your intro page and the links that are backing it up
    • 08:36 – Google “conversion rate optimization”
  • 08:47 – That’s it for today’s episode!

3 Key Points:

  1. SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche.
  2. All good things come to those who wait—SEO takes time to see the results, so be patient.
  3. Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive!

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Feb 8, 2017

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Neat SEO Tricks for 2017
  • 00:35 – First is to upgrade your post that is already doing well
    • 00:49 – Check Ahrefs and Google Search Console
    • 01:30 – Google “online marketing” and Eric is probably Top 5
  • 01:50 – Second, when you add the year on the title tag, it can generate new click throughs
  • 02:26 – Third is to buy a website
    • 02:38 – Look for keywords you’re trying to link
    • 02:40 – Reach out to the top 20 websites see who wants to sell
  • 03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic
  • 04:19 – Fifth, focus on link building to posts that are ranking 5 to 25
    • 04:39 – Build 10 links to your post to signal Google
  • 05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is”
    • 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for
  • 05:36 – Seventh: Tier 2 link building
    • 05:43 – Black hat tools explained
    • 07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you”
  • 07:20 – That’s it for today’s episode!

3 Key Points:

  1. Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales.
  2. Make your post relevant to signal Google and increase search traffic.
  3. Do black hat SEO in a white hat way—it’s proven to work better.

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Feb 7, 2017

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Hire an SEO Agency
  • 00:46 – Always look at referrals
    • 01:11 – A referral is the first line of offense and defense
  • 01:25 – Look at the previous work of the SEO agency
  • 01:50 – Before hiring an agency, ask them the changes they’d make to your website
    • 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you
  • 02:40 – Ask the agency their process:
    • 02:48 – Each agency is different
    • 03:35 – Look at organic traffic and organic conversion
    • 04:00 – There should be alignment from the get go
  • 04:07 – Ask the agency to explain their expertise
  • 04:50 – See what tools the agency uses internally
  • 05:35 – Check for references
  • 06:15 – Ask the agency for their rankings and results for their own website
    • 06:30 – Some agencies don’t rank well
    • 07:06 – If they can rank their own website, there’s a greater chance that they can rank you
  • 07:15 – That’s it for today’s episode!

3 Key Points:

  1. Referrals are a great way to see how the SEO agency has performed in the past.
  2. If an SEO agency can rank their own website well, chances are they can do it for you, too.
  3. Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.

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Feb 6, 2017

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
  • 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
    • 00:51 – Redirect all their pages to your website
  • 01:12 – Second, use the Skyscraper Technique
    • 01:19 – This was created by Brian Dean
    • 01:58 – Use BuzzSumo to find people linking to the top 3 results
    • 02:03 – Ahrefs is also useful
    • 02:23 – The Skyscraper technique takes time, but definitely works
  • 02:39 – Third, look at your on-page SEO and topical relevancy
    • 03:00 – Change your URL structure so Google can read it
  • 03:42 – Fourth, build a community
    • 03:52 – Some 6-figure earners started by building a Facebook group
    • 04:00 – Podcasts are also a good option
  • 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches
  • 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
    • 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
  • 06:32 – Seventh, optimize your title tags for click through rates
    • 06:35 – Go to Google search, “search analytics”
    • 06:49 – Make your title tags more appealing
    • 06:52 – Copyblogger headline formula can give you ideas
  • 07:52 – That’s it for today’s episode!

3 Key Points:

  1. Try to make a deal with people who are not monetizing their high-ranking websites.
  2. Be patient, these strategies will take time, but they are worth the wait and will be effective.
  3. Leverage your website search console.

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Feb 5, 2017

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate
  • 00:41 – First, add live chat to your web pages
  • 01:03 – Use a 2-step check-out
    • 01:12 – Name and email on the first page, then credit card details on the second
  • 01:25 – Have a countdown timer on the checkout page
    • 01:34 – Learn more about it in Conversion Excel
  • 01:47 – Offer FREE shipping
    • 02:12 – Increase the product cost to cover the free shipping fee
  • 02:26 – Your page speed matters a lot
    • 02:47 – Site speed means better user experience
  • 02:57 – Make sure your site is mobile compatible
  • 03:20 – Have reviews
    • 03:41 – Using default product descriptions will not establish your page as unique
    • 03:51 – Interlink other products to draw people to these other pages
  • 04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer
  • 04:37 – Check people’s behavior on your pages
  • 05:18 – Make sure images are of high quality and videos are showing the product well
  • 05:39 – Utilize retargeting to those who consistently check you out
  • 06:18 – Run promotions
  • 06:50 – That’s it for today’s episode!

3 Key Points:

  1. Think about up selling—every product should have an upsell opportunity.
  2. The conversion rate is not just about the number of visitors, it is the revenue you get per customer.
  3. The better the customer experience, the higher the sales.

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Feb 4, 2017

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions
  • 00:35 – First, within your headlines, consider integrating the city
    • 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city
  • 01:13 – Second, use specific statistics and numbers
  • 02:08 – Third, copywriting is about answering objections
    • 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy
  • 02:50 – Fourth, include the person’s name inside the copy when it’s relevant
  • 03:14 – Fifth is to show vulnerability
    • 03:20 – Neil showed how he made mistakes and how he fixed them
  • 04:20 – Include all examples and calls-to-action
  • 04:50 – Seventh is storytelling
    • 04:59 – Don’t forget to innovate stories in your copy
  • 05:13 – That’s it for today’s episode!

3 Key Points:

  1. Use a person’s name and city in the title and in the copy to personalize their experience.
  2. Vulnerability helps people to relate to you and this can develop trust with your customers.
  3. Storytelling is a great way to hook people and draw them in.

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