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Marketing School | Digital Marketing | Online Marketing

Oct 23, 2017

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.

Time Stamped Show Notes:

  • 00:27 –...


Oct 22, 2017

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Types of Marketing that...


Oct 21, 2017

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools.

Time Stamped Show Notes:

  • 00:27 – Today’s...


Oct 20, 2017

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Does Adding More Text...


Oct 19, 2017

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make Google Analytics More Actionable