Info

Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
RSS Feed
Marketing School | Digital Marketing | Online Marketing
2017
May
April
March
February
January


2016
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: October, 2016
Oct 31, 2016

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers.

Time Stamped Show Notes:

  • 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways
  • 00:35 – Skyscraper Technique was coined by Backlinko
    • 00:43 – Look to create content 10x better than the first result
  • 01:08 – Number 1: Add content that is more advanced
  • 02:38 – Number 2: Have unique data
  • 03:12 – Number 3: Make your content really simple
  • 05:01 – Number 4: Promotion
  • 06:23 – Number 5: Utilize your headline
    • 06:38 – Google “Copy Blogger Headline Formula”
    • 07:05 – Focus on crafting a good headline
  • 07:41 – Number 6: Make use of content upgrades
  • 08:30 – Number 7: Use analysis and testing for long form blog posts
  • 08:53 – What helped increase to increase readership
    • Blog post that is conversational
    • Blog post that asks questions throughout
    • Small images that help bring about main points
    • Paragraphs 3 to 6 lines tend to create more engagement
  • 09:53 – That’s it for today’s episode!

3 Key Points:

  1. A better post doesn’t necessarily mean a longer one.
  2. Simplicity in content is extremely important.
  3. All SEO tools don’t work for all businesses. 

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 30, 2016

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team intact.

Time Stamped Show Notes:

  • 00:26 – Today’s topic: How to Keep Your Digital Marketing Team Motivated
  • 00:39 – Slack and GeekBot allow you to know what’s going on in your team
    • 01:13 – Be communicative to your team
  • 01:37 – Share knowledge
  • 02:31 – Have certifications where people can learn more
  • 03:07 – Do team activities
  • 04:49 – Do profit sharing apart from base salary
    • 05:21 – Give percentage of up-sell revenues
  • 05:44 – Give each individual a budget
  • 07:31 – Do recaps on where your team currently is
    • 07:51 – Eric’s team member shared Adespresso
  • 08:33 – Use 15Five for keeping polls on your people
  • 09:14– That’s it for today’s episode! 

3 Key Points:

  1. Communication is important in all teams.
  2. Build your team – do activities together.
  3. Empower your members individually so they can each contribute to the team.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 29, 2016

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Questions to Ask Potential Marketing Clients
  • 00:52 – #1 Ask if other people are involved in decision making
  • 01:30 – #2 Ask what the overall goals and objectives are
  • 02:36 – #3 Ask how good their marketing strategy is
  • 03:43 – #4 Ask how much their budget is
  • 05:47 – #5 Ask who their competitors are
    • 06:00 – Use Moz to show clients how they are doing against their competitors
  • 06:41 – #6 Ask what marketing tactics worked for them and which ones did not
    • 06:59 – Tactics that work for your competition doesn’t mean they automatically applies to your business
    • 07:49 – The key to a successful agency is happy clients
  • 08:27 – #7 Continue the sales process – schedule the next meeting
    • 09:03 – Use Mixmax to send you reminders
  • 09:18 – That’s it for today’s episode!

3 Key Points:

  1. Make sure the ultimate decision maker knows your proposal for the project.
  2. Know where the company is in terms of marketing.
  3. Knowing who the competitors are will help in assessing where the business stands.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 28, 2016

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better than any good sales copy.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How marketers can maximize their CRM
  • 00:37 – HubSpot is one that most marketers know
  • 00:42 – Tools like Infusionsoft are second
  • 00:52 – Drip is a simplified version of Infusionsoft
    • 01:33 – Eric uses a combination of Drip and Zapier
  • 01:45 – Leadpages now owns Drip and they have a $1/month pricing model
  • 02:04 – Two things you need to know about CRM
    • 02:05 – It is great for dealing with people who aren’t your customer
    • 02:10 – It’s really good at dealing with people who are already customer
  • 02:45 – You should still communicate with people even after they buy
  • 02:55 – You should always try to help your customers through education
  • 03:14 – Use marketing automation for CRM
  • 04:17 – Tailor your message to your audience
  • 04:54 – Russell Brunson’s Dot Com Secrets
  • 05:20 – Use CRM to maximize marketability to your audience
  • 05:35 – Always put your customer first
  • 05:49 – For small businesses Drip will be fine; For bigger businesses, HubSpot or Marketo
  • 06:04 – Infusionsoft is a good fit for medium businesses
  • 06:33 – The key is delayed gratification
  • 07:10 – Gliffy can set up workflows
  • 07:19 – Mind map using MindMeister
  • 07:28 – Use UTM tracking parameters
  • 08:10 – Sending the right emails at the right time

3 Key Points:

  1. There are a lot of tools for CRM readily available at your convenience.
  2. Continually give your customers more advice and feedback where they could use.
  3. Help your customers by educating them so that they can build more trust in your business.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 27, 2016

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Quick SEO Wins for Huge Websites
  • 00:40 – #1 Always put related links
  • 01:46 – #2 Pruning websites
  • 02:58 – #3 Have user generated content like reviews
  • 03:55 - #4 Go to Google Search Console and add your website
    • 04:00 – It will sort web pages that get the most impressions
  • 05:13 – #5 Make sure you transcribe your video content – use Rev
  • 05:51 – #6 Take your big site on a fast server
  • 07:02 – #7 Translate your website
    • 07:15 – Make sure the domains are in the specific countries
    • 08:08 – Neil has his posts manually translated
    • 08:25 – Build international links and give it time
    • 08:51 – CRO and SEO start to cross pollinate for these websites
    • 09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce
  • 09:31 – That’s it for today’s episode!

3 Key Points:

  1. SEO is mostly about linking to the right pages.
  2. Customer reviews are not only good for your business, but on your website too.
  3. Remember to transcribe your audio and video files – Google can’t crawl them as is.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 26, 2016

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to deal with Google updates
  • 00:35 – Neil doesn’t deal with updates
  • 01:01 – Stick to creating a website that’s best for the user
    • 01:13 – Don’t worry about specific updates
  • 01:17 – Dealing with the updates if you have a negative traffic
    • 01:21 – MozCast talks about updates
    • 01:45 – If you have a traffic drop, check where you need to fix
    • 02:51 – Check Ahrefs if you have any bad links
    • 02:56 – Moz and Majestic break down which links are spammy
    • 03:04 – Read your content and analyze
  • 03:26 – Make sure you have a holistic strategy
  • 04:23 – Make sure you have other leverage points
  • 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update
  • 06:42 – Make sure your processes are documented
  • 06:48 – Google traffic update checklist so you know what to do
  • 07:18 – Search engines and social media platforms all have updates
  • 07:31 – That’s it for today’s episode! 

3 Key Points:

  1. You don’t have to worry about updates when you’re doing nothing wrong.
  2. A slide in traffic doesn’t mean it’s because of new algorithms.
  3. Get a checklist and have a back-up plan in place.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 25, 2016

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a day.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to write a detailed blog post in less than 2 hours
  • 00:38 – Download Rev to transcribe your audio or video
    • 01:01 – If you have a blog topic, record it
    • 01:28 – Take the transcription and organize it
  • 01:44 – If you don’t know what you’re writing on, it takes forever
  • 01:56 – Make sure you know the topic you’re blogging about
  • 02:37 – Make the intro and put headings on the points you want to cover
  • 02:58 – Write the conclusion before going to the body
  • 03:50 – Eric’s blog process
    • 03:53 – Open Evernote file and outline
    • 04:09 – Start to write
    • 04:21 – Come back to organize
    • 04:37 – Come back the next day to review
  • 05:11 – Figure out what time you’re productive
  • 05:40 – Don’t fix errors at first – go back to them after
  • 06:03 – Don’t break up the process – correct it later on
  • 06:36 – Find a process that works for you
  • 06:57 – That’s it for today’s episode!

3 Key Points:

  1. If you have a topic in mind, write it down as soon as you can before it gets lost.
  2. Don’t mind your mistakes at first, you can proofread later.
  3. Ultimately, as long as your process works for you, that’s all that matters.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 24, 2016

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer?
  • 00:37 – NO, You don’t need to do coding
  • 01:12 – In general, you don’t need to learn to code
  • 01:31 – You can always hire a developer in Upwork
  • 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more
  • 03:03 – Stay in your lane, stay focused
  • 03:13 – Be very creative and technical
  • 03:44 – You also need to be able to understand math
  • 05:17 – Use Zapier so you can hook different web applications together
  • 06:17 – If you want to learn data science, check DataCamp
  • 06:34 – If you want to learn coding, check Treehouse and Codecademy
  • 06:44 – Check web analytics to learn more about analytics
  • 07:10 – Read Kaushik’s blog
  • 07:42 – That’s it for today’s episode!

3 Key Points:

  1. Coding is not a requirement but it’s helpful.
  2. You can always hire people to code for you.
  3. Remember to be creative, technical, and focused.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 23, 2016

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Why you should keep your old content updated
  • 00:36 – Listen to SPI200 podcast episode and read Moz
  • 01:02 – Make an audit of all the content you have
  • 01:24 – Make sure you’re tracking closely
  • 01:41 – Use the right keywords and build back links
  • 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner
  • 02:56 – Strategize by updating or deleting your content
  • 03:42 – Link internally by using any Related Post Plugin in WordPress
  • 04:18 – Check Yoast SEO Plugin for indexing
  • 04:43 – Having more back links mean you can have more pages
  • 05:19 – The key is not to lose links when you do pruning
  • 05:41 – Don’t just remove pages! Redirect them
  • 05:57 – Delete pages or consolidate your posts
  • 06:43 – What Hub and Spoke content strategy is
  • 07:42 – Don’t base pruning on just traffic!
  • 08:52 – That’s it for today’s episode!

3 Key Points:

  1. Knowing the content you already have and what you want to add is the way to start.
  2. Keeping your content up to date means you need to monitor news and trends closely.
  3. Remember that you don’t want to lose links when deleting pages so redirect them instead!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 22, 2016

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 ways to improve user trust on your website
  • 00:34 – Add testimonials
  • 01:08 – Add videos – because some testimonials are just made up!
  • 01:50 – Add badges on your website like Google Partners and etc
  • 02:26 – Add reviews
    • 02:50 – Reach out to people to have your products honestly reviewed
  • 03:34 – Have a great design on your website
    • 04:04 – Go to land-book to check design ideas
    • 04:24 – Check Dribbble for other people’s designs
  • 04:48 – Transparency –people trust companies that are transparent!
    • 05:08 – The more you can tell people help in transparency
    • 05:57 – Buffer has good transparency
  • 06:30 – Have badges from companies you’ve worked with
  • 06:54 – That’s it for today’s episode!

3 Key Points:

  1. Reach out to people for their honest reviews.
  2. Client feedback is extremely important in every business.
  3. Be transparent!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 21, 2016

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to market your local business
  • 00:40 – Do local SEO
    • 00:46 – Check out and read Moz and David Mihm
    • 01:49 – Make sure you understand variables
  • 02:06 – Use tools like Moz Local, Yelp, and City Search
    • 02:22 – If you’re not in them, you’ll end up losing tons of revenue
    • 02:45 – Make people happy to encourage them leave a review
  • 03:16 – Use Facebook for geo targeting to market your local business
  • 04:16 – Use Pretty Link in Wordpress to track local ads
  • 04:41 – Use localized websites to network with
  • 05:50 – Make sure you’re getting reviews
  • 06:18 – Don’t forget Google Adwords for call tracking
  • 07:18 – Your website is important
  • 07:41 – Make your phone numbers clickable
  • 07:59 – Make your form fields simple
  • 08:16 – Keep images and copy short and on point
  • 08:28 – Make sure your server is close to that localized region
  • 09:21 – Don’t forget about phone calls!
  • 09:41 – Waze local is worth a try too
  • 09:56 – Be aware on all the new stuff that’s going on
  • 10:10 – That’s it for today’s episode!

3 Key Points:

  1. Make the most of your marketing efforts by trying all the tools applicable to your biz.
  2. Business owners often neglect local details that can cost them revenue.
  3. Large-scale growth starts locally and expands outward.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 20, 2016

In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing journey.

Time Stamped Show Notes:

3 Key Points:

  1. Reading about trends can only help so much. Try doing it yourself to learn more.
  2. Having a website or blog will help you market yourself more than anything.
  3. Utilize the tools that are available to help you grow.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 19, 2016

In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to use LinkedIn for marketing
  • 00:42 – LinkedIn has new features this 2016
    • One-click form fill outs
    • Conversion tracking
  • 01:23 – Blast out marketing to your whole contact list
  • 02:06 – Add a project section to your profile page
  • 02:48 – Join LinkedIn groups
  • 04:04 – Look at your profile and keep visiting other people’s profiles
  • 05:09 – If people add you back, take a step ahead and warm up
  • 05:42 – Make your profile very specific
  • 05:57 – The more general your profile, the less leads you get
  • 06:55 – Conversion tracking on LinkedIn
  • 07:57 – Add similar people within LinkedIn
  • 08:25 – Upgrade your account and start adding more people
  • 08:50 – Make sure you’re sharing on your profile
  • 09:17 – That’s it for today’s episode!

3 Key Points:

  1. Make use of each platform’s new features–they are in there for something.
  2. Manual marketing strategies pay off.
  3. Remember to build a relationship first before you promote or advertise yourself to people.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 18, 2016

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing
  • 00:54 – If something is working, go all in on it
  • 01:07 – The big marketers spend a lot upfront
  • 01:25 – it’s natural to be scared in spending
  • 02:29 – Remember that marketing doesn’t work like magic
    • 02:46 – It’s not like you spend money and automatically make more
  • 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI
  • 03:38 – Projection isn’t possible if you haven’t started anything yet
  • 04:24 – You need to spend on advertising somehow
  • 04:53 – You can’t just set an arbitrary budget
  • 06:28 – Create a bigger brand
  • 07:03 – That’s it for today’s episode!

3 Key Points:

  1. If you want your marketing campaign to pay off, you have to pay up front.
  2. Marketing isn’t magic. There’s pain before there’s gain.
  3. Test the water. Find something that works. Go all in.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 17, 2016

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. 

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Deadly Marketing Sins
  • 00:34 – Sin #1 – Buying paid links
    • 01:19 – What happens when you get caught buying links
  • 01:55 – Sin #2 – Not optimizing your ads
  • 02:37 – Sin #3 – AB testing incorrectly
  • 03:34 – Sin #4 – Not playing the long game on content
  • 04:43 – Sin #5 – Basing decisions purely from AB tests
    • 05:50 – You don’t want to have brand confusion
  • 05:56 – Sin #6 – Being schizophrenic with your tests
    • 06:20 – You have to be willing to stomach the pain
    • 06:40 – SEO takes time!
  • 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking
    • 07:20 – No tracking means wasted marketing dollars
  • 07:27 – That’s it for today’s episode!

3 Key Points:

  1. There is no shortcut to marketing. Everything takes time!
  2. The longer the content, the better it ranks.
  3. Marketing costs are inevitable, you have to be willing to stomach the pain.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 16, 2016

In Episode #77 Eric and Neil talk about the 7 types of content you should be creating on your blog. Listen as they enumerate each type of content and how to utilize the types with key online tools.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 7 Types of Content You Should Be Creating on Your Blog
  • 00:37 – #1 Have long-form well-researched content
  • 01:14 – #2 Infographics
  • 02:18 – #3 Take an audio file and put it on your blog
    • 02:27 – Use Rev to transcribe your content
  • 02:51 – #4 Have animated content like click through, quizzes and gifographics
  • 03:25 – #5 Put videos on your blog
  • 04:10 – #6 Question based content
    • 04:15 – Check Quora and search popular questions
  • 04:50 – #7 Have specific case studies
  • 05:39 – That’s it for today’s episode!

3 Key Points:

  1. Remember to put value into your content.
  2. A ton of tools are available–utilize them!
  3. Video and audio can still rank–transcribe them into your blog.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 15, 2016

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to consistently produce content
  • 00:50 – Have an editorial calendar and stick with it
  • 01:12 – Make sure you have a schedule to follow
  • 01:20 – Editorial Calendar plugin on WordPress
  • 01:24 – CoSchedule
  • 01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues
  • 02:35 – Figure out the time you are most productive
  • 03:00 – Pick out your titles in advance
  • 03:15 – Use BuzzSumo for topic ideas
  • 03:48 – Have editors and writers to keep the process rolling
  • 04:38 – Look for the bottleneck
  • 05:39 – Adjust your length to produce more
  • 06:17 – The more content you have, the better you’re going to be
  • 07:26 – Don’t forget about repurposing content
  • 07:40 – Check out content repurposing framework on Google
  • 08:58 – Make sure you have the right process
  • 09:11 – That’s it for today’s episode!

3 Key Points:

  1. Have at least a month’s worth of content ready to go.
  2. Every business has a bottleneck; Look for it.
  3. Communication is key–remember to update your team about your editorial status.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 14, 2016

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: How you can use explainer videos to sell your products
    • 01:04 – They’re a great tool for explaining your product service in an easy to digest way
    • 01:35 – Breaks down objections and advantages
    • 02:03 – The objection part is the key
    • 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA
  • 03:30 – Inject case studies that trigger an emotional aspect
  • 04:05 – Talking about Shark Tank, Squatty Potty
    • 04:19 – A tool that helps you poop better
    • 04:49 – An ad is content marketing
  • 05:18 – Dollar Shave Club explainer video
  • 06:08 – Demo Duck
  • 06:30 – The storyline is the most important part of your video
    • 07:01 – The second most important aspect? Voice over artist
  • 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal
  • 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website
  • 09:25 – Angel.co
  • 09:42 – Video Brewery
  • 09:58 – Sandwich Video
  • 10:17 – Have a REALLY good script

3 Key Points:

  1. The key to an amazing explainer video is an amazing copywriter.
  2. Make sure your videos address objections.
  3. Aim for 60 to 120 seconds in length.

Resources: 

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 13, 2016

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: How to use live-streaming to market your business
  • 00:57 – Facebook LIVE
    • 01:10 – Facebook will promote it to EVERYONE
    • 01:25 – Live Q and A
    • 01:38 – Test different strategies
    • 01:49 – Creates loyalty, builds your brand, etc.
    • 02:08 – The results aren’t necessarily quick, but they do happen
  • 02:29 – Frank Kern Facebook Live
    • 02:43 – You CAN make money off of it
  • 02:50 – How Eric uses Facebook live
  • 03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience
    • 03:43 – Specialize in one or two of the channels
  • 04:27 – Telestream
  • 05:37 – Neil’s test on Facebook Live
    • 05:51 – After a day or two, no one watches it anymore
    • 06:10 – Don’t keep your videos up for more than a week or two
      • 06:28 – Do that, and more people will show up to your live broadcasts
    • 06:52 – Don’t forget to tap into your other channels

3 Key Points:

  1. Understand which “LIVE” audience is best suited for your needs.
  2. You can make money off of live streams, but they’re really for branding.
  3. When you’re jumping into the live-streaming game for the first time, test different strategies.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 12, 2016

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…

Time Stamped Show Notes:

  • 00:29 – Today’s topic: Should you be using Medium or not?
    • 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic
    • 01:03 – You can use Medium to promote your blog…maybe
  • 01:20 – Why build equity on somebody else’s platform?
  • 01:45 – Why would you compound your investment on another platform
    • 02:00 – Where’s the conversion tracking? Where are the tracking pixels?
    • 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium
  • 03:15 – Medium is really a new, higher-quality version of Tumblr
  • 03:38 – Medium lacks versatility
  • 04:00 – You can test Medium for link building
  • 04:15 – If your blog blows up, you have no control with Medium
  • 04:28 – The plus side of Medium is this—they have an audience so your copy will be read
  • 05:09 – if your goal is to solely grow exposure…Medium can work
    • 05:50 – Are you focused on brand building or monetizing?

3 Key Points:

  1. Ask yourself are you interested in brand-building or monetizing?
  2. With Medium, you have zero control.
  3. When you do most on Medium, at least you know your content will be read.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 11, 2016

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn.

Time Stamped Show Notes:

  • 00:29 – Today’s topic: What kind of content should you publish on LinkedIn?
  • 00:45 – LinkedIn built up an organic traffic base
  • 00:50 – Benefits of being able to publish on LinkedIn
    • 01:12 – Posts rank on Google
    • 01:29 – Eric syndicates his posts on LinkedIn
  • 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets
    • 02:02 – More contact requests results in more business inquiries
  • 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content
  • 03:12 – Add your sites and projects to your LinkedIn profile
  • 04:00 – Metrics on LinkedIn posts
    • 05:06 – Writing specific, tailored content performs the best
  • 05:57 – Google’s duplicate content vs syndicating on LinkedIn
  • 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog

3 Key Points:

  1. LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.
  2. Utilize LinkedIn for content–it ranks on Google too!
  3. Unique content does better than posting syndicated content.

Resources Mentioned:

  • LinkedIn – A social networking service where you can publish content

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 10, 2016

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Where are most people’s marketing efforts wasted?
  • 00:41 – You don’t need a big marketing team
    • 01:24 – Look for contractors
    • 01:36 – Hiring too many full-time people can slow down the process
    • 02:14 – Outsourced doesn’t completely mean overseas
  • 02:49 – You have to be strategic in marketing
  • 03:23 – Don’t over extend yourself
  • 04:12 – Design related elements sometimes waste too much money
  • 05:08 – Don’t dedicate everything to a specific marketing process
  • 05:36 – Budget out how much money and time you want to spend
  • 05:48 – Try things but don’t forget to track!
  • 07:54 – Make sure you’re tracking the right stuff
  • 08:46 – That’s it for today’s episode!

3 Key Points:

  1. A big marketing team is not always necessary.
  2. Marketing requires strategy—if you don’t have strategy, don’t start marketing.
  3. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 9, 2016

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the people you should follow, and the tools you can use to amplify your reach.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to start a podcast
  • 01:41 – Libsyn
  • 02:19 – People normally link out to iTunes and android
  • 02:43 – Create a website where people can listen online
  • 03:08 – Smart Passive Podcast Player
  • 03:40 – Figure out your own process
  • 04:11 – iTunes will give you an initial bump at first
  • 04:25 – Be consistent!
  • 04:46 – Have the right keywords in your podcast title
  • 05:01 – Make sure your title is attractive
    • 05:18 – In the start, it’s all about listens and reviews
  • 05:40 – Have an intro and outro
  • 06:02 – Do episodes in batches
  • 06:38 – Make it easy
  • 07:21 – Podcast Motor
  • 08:00 – Create an appealing cover image for your podcast
  • 09:18 – That’s it for today’s episode!

3 Key Points:

  1. Read and listen to other blogs and podcasts to know more.
  2. Not all audiences have apple or android devices. Make your podcast available online.
  3. Consistency is key for building compounding content.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 8, 2016

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: What is churn and how to reduce it?
  • 00:35 – Churn is a metric number
  • 00:42 – Churn = customers you are losing per month divided by all your customers
  • 00:55 – Neil’s experience with churn
    • 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn
    • 02:14 – Churn of 2% or under is acceptable
    • 02:38 – It’s difficult to scale a business with 5% churn
  • 03:10 – Conduct a survey to your audience to know what’s wrong
  • 03:35 – Neil’s tactics to reduce churn
    • 03:50 – Yearly subscriptions
    • 04:41 – Put invoices on the dashboard
    • 05:11 – Find out what people love about your product
    • 06:17 – Figure out what metrics are important to you or to the users
    • 06:28 – Qualaroo and Google Analytics
  • 07:14 – One Key Metric
  • 07:31 – Dunning
  • 07:41 – Churn Buster
  • 07:58 – Use Visa and Master Card updater
  • 08:39 – Pausing or stopping a subscription and restarting again
  • 09:18 – That’s it for today’s episode!

3 Key Points:

  1. Remember to ask your customers for their feedback.
  2. Know what people love about your product or service.
  3. Know what metrics are important for your business.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Oct 7, 2016

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business. 

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017
  • 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features
  • 01:13 – Third party authentication
    • 01:42 – Signup is just one click away
    • 01:45 – See your conversion rates go up 20-30%
    • 01:52 – Hire a paid developer in Upwork to do it
  • 02:02 – Gmail Advertising
  • 02:46 – Creating funnels
    • 05:13 – Orabrush’s example
    • 05:59 – Google up marketing funnel
  • 06:10 – Facebook Video
  • 07:21 – Advanced email segmentation
    • 08:32 – Sending the rights emails on the right time
  • 08:48 – YouTube Advertising
    • 09:00 – Add a call to action on the banner
  • 09:39 – That’s it for today’s episode!

3 Key Points:

  1. Try new opportunities –they won’t hurt!
  2. Create funnels to generate sales.
  3. If you’re smart enough to see the bandwagon, hop on!

Resources Mentioned:

  • LinkedIn – A social media platform where you can follow and connect with professionals.
  • Upwork – A platform where you can hire freelancers.
  • Gmail Advertising – Interactive ads at the top of people’s inboxes.
  • Facebook Video – Put up video ads on Facebook.
  • YouTube Advertising – Video ads show what you have to offer.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

1 2 Next »