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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: September, 2016
Sep 30, 2016

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own businesses, and the stunning advantages of outsourcing.

Time Stamped Show Notes: 

  • 00:29 – Today’s Topic: The Pros and Cons of Hiring In-house Versus Agency Versus Consultant
  • 00:42 – Neil never hires agencies—only specific consultants
  • 01:08 – Eric has an agency but would not hire an agency
  • 02:08 – How the Forced Hiring tactic works
    • 02:10 – Using LinkedIn
    • 02:52 – The easy way is to just look for an agency
    • 02:58 – Agencies do not fully understand your product
  • 03:18 – Be mindful of relationship dynamics
  • 03:26 – Think about why you want to hire
    • 03:34 – In-house for managing the whole process
    • 03:42 – Freelancer for a specific task
    • 03:48 – Consultant for helping in strategy
  • 04:10 – It depends on the task you want to get done
  • 05:00 – Optimize costs and results
  • 05:40 – Working with the big ones means paying for the brand name
  • 06:35 – Consider your company’s culture—don’t hire solely for the results
  • 07:16 – End of today’s episode!

3 Key Points:

  1. Agencies bring convenience, but significant expense as well.
  2. Hiring for what you need done and what fits your culture.
  3. Don’t look at just the costs; look at the results as well.

Resources Mentioned:

  • Angel List and Indeed – Where Eric would search for consultants
  • Forced Hiring – A tactic which Eric wrote a blog about
  • LinkedIn – A social media platform where you can generate leads

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Sep 29, 2016

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong.

Time Stamped Show Notes: 

  • 00:28 – Today’s topic: What Do Most Digital Marketing Agencies Get Wrong?
  • 00:36 – Neil had an agency in the past and Eric has one in the present
  • 00:53 – Oftentimes, big agencies hand your account off to a junior person
    • 01:09 – The results are going to be limited
  • 01:26 – Creating an agency should be about driving results to clients
  • 01:33 – Another mistake is not understanding the client
    • 01:42 – The relationship won’t work out
      • 01:45 – Neil’s experience related to this
    • 02:10 – An understanding between an agency and client is important before running a project
  • 02:37 – Most agencies exclusively focus on building their client rosters
    • 02:48 – Agencies lack client profiling and they shouldn’t
    • 03:14 – Try a foot-in-the-door type of engagement
  • 03:48 – Agencies and clients can’t focus on each other
    • 04:00 – Agencies love big clients and big clients get the special treatment
      • 04:18 – Don’t hire agencies that handle big clients, unless you yourself are a BIG client
    • 05:16 – As a client, find a small agency and make sure that you’re your agency’s biggest client and as an agency, value your biggest client
  • 05:30 – Agencies’ cookie-cutter approach
    • 05:53 – Every single business is different
  • 06:07 – Agencies’ package approach
    • 06:15 – There is no set package
  • 06:32 – Make sure the agency produces the highest ROI for you
    • 06:47 – Give the agency your stats and metrics and ask how to increase your ROI the fastest
  • 07:09 – Agencies showing off their awards
    • 07:40 – Focus on your clients

3 Key Points:

  1. Owning good communication and practicing understanding can go a long way – always make sure that you’re on the same page with your clients.
  2. Treat each of your customers with care—you are here because of them and they are in front of you because they need you.
  3. Know your money’s worth—it’s never a crime to ask questions.

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Sep 28, 2016

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post. 

Time Stamped Show Notes: 

  • 00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post
  • 00:36 – First thing?—A/B test the headline
    • 00:43 – Search for WordPress A/B testing plugin
    • 00:50 – Why this is important
  • 01:14 – Second thing?—have a very engaging image
    • 01:26 – Images affect your click-through rate when running an ad
    • 01:30 – Sites like StockUnlimited gives you unlimited stock photos
    • 01:40 – Subscribe to DesignPickle monthly subscription plan to get unlimited design
    • 01:46 – Single Grain blog
  • 01:56 – Third thing?– email every single website you link out to
    • 02:06 – Sending a cold email
    • 02:20 – An additional note to add in the email
  • 02:27 – Fourth thing? - building a promotional aspect
    • 02:33 – Connect to a community that you can engage in
    • 02:36 – For marketers, you can go to GrowthHackers and Inbound and share the content that you have
    • 02:51 – Think about where your audience is hanging out
    • 03:00 – Reddit looks out for people that are self-promotional—tread carefully
      • 03:06 – Make sure your blog post adds value and you engage with people
    • 03:33 – Number 5?—asking for social share
      • 03:34 – Go to competitors article around the web
      • 03:48 – You can also do searches at and type the keywords
      • 04:07 – After finding the people who re-tweeted the articles, you can email them for social share
    • 04:55 – Number 6?—ask your team to promote your blog post
    • 05:23 – Number 7?—send an e-mail blast every time you release a blog post
      • 05:31 – This is good traffic source
      • 06:02 – Send the email 2 days later 

3 Key Points:

  1. Utilize your resources—your team and family can help you increase traffic.
  2. Don’t just blog—create something of value and you’ll actually pique people’s interest.
  3. Increasing traffic means increasing your connections. Learn how to interact with people and return the good deed.

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Sep 27, 2016

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can.

Time Stamped Show Notes: 

  • 00:25 – Today’s topic: How to Create a Marketing Budget
  • 00:34 – Short-term versus long-term budget
    • 00:48 – SEO is a front-loaded cost
      • 01:18 – Takes a long time to get going so you spend a lot early on to get it set up
    • 01:25 -- Social media
      • 01:29 – Ad buys can be done on a monthly basis…it’s ROI driven
      • 01:55 – Fan building, another front loaded cost
    • 02:18 – If you have something that’s working, go all in on it, don’t stop arbitrarily
      • 03:10 – When you’re starting out, you don’t have unlimited budget, so it’s important to invest where returns are greatest
    • 04:30 – Content marketing and link building
    • 04:40 – With CRO you need at least 10K visits per month
    • 04:48 – Content is KEY for link building, and you can’t do it right unless you’re spending 10K per month
    • 05:40 – Eric spends $2500 per month just on tools
    • 06:29 – Digital Marketer breaks down the traffic buckets brilliantly
    • 06:55 – Allocate 68% of funds to cold traffic
    • 07:15 – Don’t blindly dump money into programs

3 Key Points:

  1. Build two budgets, short term and long term.
  2. When you’re just starting out, your funds are (probably) limited, so put the money where the returns are greatest.
  3. If you want to be successful in link building, spend money to develop marquee content.

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Sep 26, 2016

In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your business.

Time Stamped Show Notes:

  • 00:25 – Today’s topic: How to Decide if You Need Separate Brands for Your Business
  • 00:35 – If you’re creating different products and they’re not related at all, obviously you need different brands
  • 00:45 – Having said that, you put SO much into building a site and brand, why not bring everything under one umbrella?
  • 01:28 – Talking about QuickSprout
    • 02:12 – The brand split wasn’t intentional
    • 02:35 – Crazy Egg was such a different concept, it couldn’t merge with QuickSprout
  • 03:10 – Most people create too many businesses
  • 03:39 – Focus on your CORE business until it flat-lines
  • 03:55 – Talking about Growth Everywhere versus Single Grain
  • 05:05 – Just look at all the effort Neil had to put in to build NeilPatel.com
  • 05:30 – You don’t need a personal blog and a corporate blog—just do ONE
    • 05:45 – And generally go corporate, because you can market and sell that

3 Key Points:

  1. Your time and focus are limited—that alone means rare is the time when it make sense to split brands.
  2. If you’ve already established a brand, domain, and good traffic volume, why divert your attention from that?
  3. Unless the brands/products/offerings are going to be EXTREMELY different, it usually doesn’t make sense to kick-off a new brand.

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Sep 25, 2016

In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and creative strategies for finding freelancers that are truly masters of their given craft.

Time Stamped Show Notes: 

  • 00:25 – Today’s topic: The Best Services for Finding Great Freelancers
  • 00:40 – Talking designers
  • 01:53 – upwork.com
    • 02:05 – A lot of the freelancers suck, but a lot of the people offering jobs suck too
    • 02:31 – You need to find people who’ve done EXACTLY what you’ve done
  • 02:40 – Check out freelancer.com as well
  • 02:50 – Toptal.com is great for engineers and developers
  • 03:10 – The Code Pen is where Eric sourced his developer
  • 03:14 – Don’t forget about word of mouth sourcing
  • 04:32 – Consider searching LinkedIn—it’s not as unusual as it sounds
  • 05:05 – angel.co Angel List means you’re plugged-in
  • 05:52 – ProBlogger.net has really good writers
  • 06:09 – More often than not though…this is all about YOUR hiring process—if your process isn’t good, you’ll run in circles
    • 06:22 – When you’re hiring people, be explicit, nitpick PRE-hire so you don’t have to nitpick POST-hire
  • 07:15 -- Remember that a friend will rarely if ever recommend a lousy freelancer because they don’t want to look bad…this of a personal recommendation as (generally) a sure thing

3 Key Points:

  1. Looking for a talented freelancer? Look word of mouth FIRST.
  2. Be extremely upfront and explicit in your expectations before hiring.
  3. Feel free to get creative—try plundering LinkedIn for talent in your industry.

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Sep 24, 2016

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more.

Time Stamped Show Notes:

  • 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use?
  • 00:35 – Neil usually does a 301 redirect to another digital property, or sells the domain
    • 00:50 – Check out flippa to sell
    • 01:09 – Rent the website as well
  • 01:29 – Empire Flippers and FEinternational.com
  • 01:58 – Eric just acquired another gun blog
    • 02:10 – Used a 301 to drive that blog to his site
    • 02:38 – 301 redirect EACH page and renew the domain for a very long time
    • 03:10 – Redirect no less than the Top 25 pages driving traffic
  • 03:35 – See what competitors are doing to make money
  • 04:00 – If you drive the same amount of traffic, why aren’t you making the same amount of money?
  • 04:20 – Finding website brokers
  • 04:35 – Owning a premium domain name is a GREAT way to make money
  • 05:03 – Why aren’t you doing anything with your site?
  • 05:39 – Don’t be afraid to partner with someone who’s scrappier and hungrier than you

3 Key Points:

  1. Take advantage of 301 redirects.
  2. If you’re thinking about terminating your website, ask yourself WHY before doing so and evaluate the alternative options.
  3. Always hold on to a premium domain—that’s a digital real estate investment.

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Sep 23, 2016

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool.

Time Stamped Show Notes:

  • 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working?
  • 00:34 – Checkout Google Search Console
    • 00:58 – As long as it says you’re going up—everything is typically all good
  • 01:05 – Look at impressions
  • 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console
  • 03:23 – One framework to use, Brian Balfour experimentation framework
  • 04:04 – All you need is a spreadsheet
    • 04:14 – Neil lists the columns in his spreadsheet
  • 04:30 – Tracking against 1 EID
  • 05:15 – Set weekly growth meetings to review changes
  • 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console
  • 07:00 – GrowthBot.io can sync with Slack and preview key analytics

3 Key Points:

  1. You MUST use Google Search Console.
  2. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored.
  3. Set weekly or monthly meetings to review SEO changes.

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Sep 22, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that save you time. Enjoy!

Time Stamped Show Notes: 

  • 00:25 – Today’s topic: Marketing Tools That Will Save You Time
  • 00:34 – Droplr—take screenshots and videos with ease
  • 01:23 – Ahrefs—links to all your competitors
  • 03:14 – Drip—a fresh, effective take on email marketing automation
  • 03:24 – LeadPages—build landing pages with ease
  • 04:49 – HelloBar—collect email address, push out marketing message, etc. with ease
  • 05:15 – Google Tag Manager—Add snippets to whatever pages you want, add pages at-will, etc.
  • 06:29 – Rescue Time—Identify where you’re inefficient
  • 07:06 – Text Expander—Save snippets so you don’t have to re-type paragraphs
  • 08:09 – Gmail Canned Responses—a great time saver for email marketing
  • 09:03 – ScheduleOnce – Just a great time saver in terms of booking people

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Sep 21, 2016

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content.

Time Stamped Show Notes: 

  • 00:23 – Today’s topic: How to research new blog topics?
  • 00:42 – Hold weekly meetings and crowdsource idea generation
  • 01:00 – You can also tap into your email list
  • 01:50 – Tap into feedly.com
  • 02:05 – Neil only sources his audience for blog/podcast topics
  • 02:31 – What type of problems are you hearing about again and again at conferences and industry events?
  • 02:50 – BuzzSumo and Brian Dean's Skyscraper Technique
  • 04:00 – TrackReddit
  • 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts
  • 05:30 – What have people engaged with in the past?
  • 06:56 – Digital Marketer – Headline Ideas
  • 07:15 – Aaron Ageis Quick Sprout

3 Key Points:

  1. Tap into the hive mind (aka the crowd).
  2. Listen into your industry’s buzz.
  3. Try transforming sub-headers from older content into stand-alone pieces.

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Sep 20, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral traffic. In Episode #51 Eric and Neil discuss how to drive a lot of traffic to your website without building links. Enjoy!

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Sep 19, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric and Neil discuss why they decided to do this podcast in the first place, what their hesitations were, and the benefits of doing it. Enjoy!

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Sep 18, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric and Neil discuss how often you should be tracking your keyword ranking. Enjoy!

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Sep 17, 2016

In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as examining customers, and why your big strategy shifts should be determined by YOU as opposed to the competition.

Time Stamped Show Notes:

  • 00:10 – How much should you focus on your competitors?
  • 00:15 – Neil doesn’t focus on competitors too much
    • 00:29 – Remember that the market is HUGE
    • 00:45 – There’s a LOT of room out there
    • 01:03 – Making a shitload of money as #2 or #3 is awesome—you don’t need to be #1
  • 01:47 – Just focus on building your OWN business
  • 02:12 – SEMrush
    • 02:15 – Use it to gain keen insight into what your competitors are doing
  • 02:49 – AdBeat
    • 02:54 – See what your competitors are doing with more granularity
  • 03:13 – If you’re going to pay attention to competitors, may attention to new products and market shifts
    • 03:55 – If you don’t, you’ll get left behind
    • 04:10 – Don’t sweat the small stuff—look at their roadmap
  • 04:46 – Talk to your customers BEFORE making a big shift
    • 05:05 – As long as you’re talking with your customers, you’ll never miss a beat
  • 05:50 – Don’t do legwork for free
  • 06:35 – When all you do is monitor your competitors, you’re playing a constant game of catch-up

3 Key Points:

  1. When it comes to competitors, only pay attention to their new products and market shifts—the rest is small potatoes.
  2. You do NOT need be #1.
  3. Never forget the market is HUGE.

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Sep 16, 2016

In Episode #47 Neil and Eric walk through their Top 10 Plugins for WordPress—they’re not only talk about the plugins and their features, but best practices for making the most of these WP add-ons. 

Time Stamped Show Notes: 

  • 00:15 – Sharing the Top 5 Wordpress Plugins
  • 00:35 – Yoast SEO plugin
  • 01:03 – ThriveLeads is all about content upgrades
    • 01:20 – Allows for opt-ins that are relevant to specific content topics
    • 01:52 – Allows for the addition of an easy CTA for every post
  • 02:02 – Pretty Link
    • 02:09 – If you’re promoting someone else’s product as an affiliate, you can cloak the affiliate link
    • 02:47 – Also great for Facebook ads
  • 03:03 – PolyLang
    • 03:13 – Requires more work, but it creates SERIOUS ROI
    • 03:49 – Most people don’t speak English, yet most of the content available is in English
    • 04:16 – Manual translate your content
  • 05:05 – CoSchedule
    • 05:19 – A wordpress plugin that organizes everything into an editorial calendar
  • 06:56 – WPSmush
    • 07:09 – Condenses images to make to help pages load faster
  • 07:12 – WordPress Popular posts
    • 07:47 – link every page to popular posts
  • 08:20 – WP Checklist
    • 08:26 – Creates a checklist for each and every piece of content
  • 09:20 – HelloBar

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Sep 15, 2016

In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure.

Time Stamped Show Notes:

  • 00:30 – How to measure the results of your content marketing efforts
    • 00:40 – What gets measured gets managed
  • 00:55 – One thing you can do?—start simple. Track what’s important using a spreadsheet
  • 01:45 – With content marketing, it takes time to measure results so be patient
  • 01:50 – Neil never measures ROI from content marketing
  • 02:25 – When you’re spending your OWN time on content marketing, there’s virtually no cost
  • 02:45 – Content marketing is a LONG-TERM play
  • 03:00 – As long as traffic keeps going up, you’ll be able to find a way to monetize
  • 03:20 – Once traffic exceeds 10,000, start collecting emails
  • 04:15 – Calculated Risk
  • 04:55 – Content marketing is a 12-18 month journey before you see any traction
  • 05:35 – Think of content marketing like you think of PR
  • 06:35 – Writing eCommerce posts didn’t get the most traction…but they were the most loyal
    • 06:50 – Moral of the story, buzz does not necessarily equate to sales
    • 07:58 – Each visitor isn’t the same, attract the RIGHT type of readers
  • 08:28 – Cyfe will allow you to build out dashboards with ease
  • 09:10 – Make something people want before you start measuring

3 Key Points:

  1. Content marketing takes time, there won’t be short term wins.
  2. Attracting the RIGHT type of readers is more important than attractive LOTS of readers.
  3. What gets measured gets managed.

Resources Mentioned:

  • Calculated Risk – Blog from a WSJ journalist
  • CYFE – Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.

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Sep 14, 2016

In Episode #45 Neil and Eric talk testimonials—what they are, why they’re important, and how you can go about collecting them for your business. Listen as Neil and Eric share their personal experience with testimonials—both good and bad—and illustrate why you should never create a fake testimonial.

Time Stamped Show Notes:

  • 00:30 – How you can get testimonials from your customers
  • 00:39 – Testimonials are KEY because they do all the hard legwork in terms of winning new business
  • 01:28 – Add company badges and testimonials to your homepage
  • 01:49 – YesInsights
  • 02:39 – Email people asking for feedback
    • 03:03 – Roughly 3 people out of every 100 will give you feedback…at least one of those should be good enough for a testimonial
  • 04:32 – A testimonial will give you a conversion lift of around 8% to 10%
  • 05:19 – Net Promoter Score
  • 06:05 – Be sure to ASK people if you can use testimonials…if you don’t, you can get in BIG trouble
    • 06:15 – However, when it comes to logos, it’s better to ask for forgiveness than it is to ask for permission
  • 07:14 – Do NOT make-up testimonials
  • 08:15 – Bottom line?—testimonials are powerful and awesome, but you need to be careful when using them

3 Key Points:

  1. Don’t make up a testimonial—people will see it from a mile away.
  2. Always ask permission before using a testimonial.
  3. Testimonials will help your conversions, but not by any astronomical amount…10% if you’re lucky.

Resources Mentioned:

  • YesInsights – Get Customer feedback with simple one-click surveys.
  • Net Promoter Score – A management tool that can be used to gauge the loyalty of a firm's customer relationships

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Sep 13, 2016

In Episode #44 Neil and Eric talk about generating more blog topics for your website—why it’s so important and the tools you can use to ensure your content is always fresh. Listen as they share their personal strategies for creating winning blog content that’s not only interesting to them, but interesting to their readers.

Time Stamped Show Notes:

  • 00:30 – Generating more (and more exciting) blog topics
  • 00:37 – Use BuzzSumo
  • 00:53 – Take what BuzzSumo gives you and IMPROVE upon it
  • 01:54 – Look at posts that are fairly new
    • 02:20 – Take the sub-headers and turn those into individual posts
  • 02:58 – Use Google News or Trends to see what’s hot
  • 03:23 -- Learn how to write content that’s fresh AND informative
  • 04:00 – The internal search feature on your website isn’t sexy, but it is valuable
  • 04:35 – Go to NeilPatel.com in the footer click on TOOLS and then type in your competitor’s URLs
    • 05:00 – Don’t copy your competition, outperform them
  • 05:55 – Convince and Convert
  • 06:30 – Look into your analytics and figure out which of your posts have done well—find the key elements and piggyback off them for new content
  • 07:48 – Feed.ly
  • 08:10 – Whenever you’re coming up with new ideas, you need to strike while the iron is hot or keep a running inventory of those ideas

3 Key Points:

  1. YouTube advertising is cheap right now but it won’t be forever.
  2. Someone else’s laziness is your competitive advantage.
  3. When your ad doesn’t resonate, retarget, retarget, retarget!

Resources Mentioned:

  • BuzzSumo – A valuable took Neil and Eric use to identify trending blog topics
  • Convince and Convert – Strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable
  • Feedly – Organize and share relevant news stories

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Sep 12, 2016

In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how.

Time Stamped Show Notes: 

  • 00:30 – Does YouTube advertising REALLY work for your business?
    • 00:38 – It’s a hidden GEM!
  • 00:55 – Any time you’re running display, you’re looking for TRACTION more than anything
  • 01:45 – Going all-in with YouTube advertising saved a company
  • 02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium
  • 02:52 – Check out Tai Lopez
  • 03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work
  • 04:05 – Bid on pre-roll and search ads
    • 04:40 – Leads coming in at less than $1 a pop
  • 05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers
  • 05:39 – Other people being lazy is your opportunity
  • 06:41 – The key to getting an add that works really well is answering objections
  • 07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them
  • 08:30 – Get in on YouTube ads while the costs are low

3 Key Points:

  1. YouTube advertising is cheap right now but it won’t be forever.
  2. Someone else’s laziness is your competitive advantage.
  3. When your ad doesn’t resonate, retarget, retarget, retarget!

Resources Mentioned:

  • Tai Lopez – A guy who did YouTube advertising RIGHT

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Sep 11, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric and Neil discuss their favorite marketing tools, like Infusionsoft & LeadPages—and why. Enjoy!

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Sep 10, 2016

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share.

Time Stamped Show Notes: 

  • 00:30 – How to generate more leads for your website
  • 00:39 – Tools you can use
  • 01:03 – Figure out why someone should become a lead
  • 01:19 – Give something to convert them into a lead
  • 02:15 – Make sure content is categorized
    • 02:35 – Segmenting your audience
    • 02:57 – Example on marketing funnel post
    • 03:15 – Give a bonus on the topic
  • 03:39 – Sending people to case studies
  • 04:33 – It’s about getting qualified leads
  • 05:01 – Taking people down to a long funnel
  • 05:16 – Putting click to action after getting leads to sign up
  • 05:50 – Make sure to segment people from your website
    • 06:04 – Lead scores
  • 06:39 – Breaking leads into multiple steps
  • 07:14 – Try storytelling as a strategy
  • 07:53 – Test your call-to-action buttons
  • 08:59 – Let them fill out what they want to fill out
  • 09:20 – That’s it for today’s episode!

3 Key Points:

  1. Give something to people to convert them into a lead.
  2. It’s not about having a lot of leads; it’s about getting qualified leads.
  3. Storytelling is a strategy that engages people to convert.

Resources Mentioned:

  • Hello Bar – tool to collect more emails
  • SumoMe – tool for having takeovers or pop-ups
  • Drip – email service provider
  • Infusionsoft – another email service provider

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Sep 9, 2016

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Learn how to optimize your website’s exposure with these easy, non-technical steps.

Time Stamped Show Notes: 

  • 00:29 – 7 Simple SEO tactics to sky rocket your traffic
  • 00:49 – Linking to your most popular pages
    • 01:19 – Make sure to link on every blog post
  • 01:29 – Featured snippets
  • 01:53 – How to Rank Zero
    • 02:01 – Make sure you have a H1 title and tag
    • 02:19 – Google’s role
  • 03:01 – Click through rates
  • 03:18 – Optimizing title tags
    • 03:48 – Think of title tags as human
    • 04:14 – People love to Google, “What is SEO?”
  • 04:27 – Second order page scraping
    • 04:37 – Getting into Google search console
    • 05:25 – Google likes to audition you
  • 05:50 – Neil’s loooong blog posts
    • 06:05 – More keywords you have, more long tail terms
    • 06:38 – More detailed content, more sure traffic
  • 07:02 – Transcribing videos
    • 07:05 – Rev.com
    • 07:15 – Search engines can’t crawl videos
  • 07:29 – Google image search
    • 07:57 – Naming your image files properly
    • 08:30 – Optimize image file names and alt tags
  • 08:44 – End of today’s episode

3 Key Points:

  1. Link all blog posts to the most popular page you have.
  2. Optimize titles, tags, and images.
  3. Transcribe videos for content.

Resources Mentioned:

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Sep 8, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generating sales. Enjoy!

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Sep 7, 2016

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it.

Time Stamped Show Notes:

  • 00:24 – How to promote a blog post
  • 00:43 – In the beginning, 80% of your time should be spent on promotion.
  • 01:00 – Find people who have already shared content
    • 01:15 – Use Buzzsumo and Twitter
    • 01:50 – Think about how you can stand out.
  • 02:10 – Link out to influencers within the blog post.
    • 02:55 – Link out ten times for every 1000 words.
    • 03:10 – Linking to companies.
  • 03:28 – Paid social ads.
    • 03:40 – A huge chunk of funds go to promotion.
    • 04:14 – Drive people to your site using Facebook.
    • 04:29 – Also use Google.
  • 04:40 – Figure out how to write amazing headlines
  • 06:05 – Build up a group of people that will help promote your content.
    • 06:35 – It will give you the initial boost with your posts.
  • 07:15 – Meeting people at conferences and build relationships.
    • 07:40 – One guy who had a smart strategy reaching out to Eric and Neil.
  • 08:10 – Take a look at Gmail advertising.
    • 08:35 – A lot of targeting options.
  • 08:58 – Two Facebook strategies
    • 09:08 – Boosting posts
    • 09:23 – Buying page likes
    • 09:55 – Not all of your posts will be a hit.
    • 10:23 – Be creative and listen to digital marketers about how to boost posts.
  • 11:00 – That’s the end of today’s episode!

3 Key Points:

  1. Don’t make crappy infographics.
  2. Contact people who shared the original source of your graphic, and invite them to share your design.
  3. If you use infographics effectively, your site’s rankings will skyrocket.

Resources Mentioned:

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Sep 6, 2016

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic that drives up traffic on your site.

Time Stamped Show Notes: 

  • 00:24 – What goes into creating a viral infographic
  • 00:40 – Links effect Google rankings
    • 00:53 – Take complex info and make it visual, and people will link to it.
    • 01:15 – Your rankings will skyrocket
  • 01:30 – For Neil, backlinks and traffic have come mostly from infographics.
  • 02:00 – There are a lot of crappy infographics.
    • 02:10 – Start at Visual.ly to see examples of good infographics.
    • 02:40 – Pull out elements that work in those designs.
    • 02:50 – Dribbble is another resource to contact designers.
  • 03:17 – The first step is to get good data.
    • 03:28 – Get a researcher off of Upwork to collect and outlined data.
    • 03:45 – Don’t have more than six main points.
    • 04:05 – Flow these points into a story.
    • 04:25 – Publish the blog and get an embed code generator so that people can share your graphic.
  • 05:00 – You need to go to Buzzsumo to find a good topic.
  • 05:25 – Upwork is a great way to keep your costs low.
    • 06:08 – Their friend uses 99designs for his infographics.
  • 06:30 – How did your infographic go viral?
    • 06:45 – Find data from other sources.
    • 07:00 – See who shared that original data on Ahrefs.
    • 07:20 – Email those people to ask them to share your infographic.
    • 07:52 – Reach out to people that linked to the original article.
  • 08:40 – Think about repurposing your infographics
    • 09:00 – It makes it worth the time and money.
  • 09:38 – That’s the end of today’s episode!

3 Key Points:

  1. Don’t make crappy infographics.
  2. Contact people who shared the original source of your graphic, and invite them to share your design.
  3. If you use infographics effectively, your site’s rankings will skyrocket.

Resources Mentioned:

  • Visual.ly and Dribbble – See examples of good design
  • Upwork – Hire researchers and designers
  • Buzzsumo – Find a good topic for your infographic
  • 99designs – Another tool to hire designers and get inspiration
  • Ahrefs – See who’s sharing certain articles and posts

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  • What should we talk about next? Please let us know in the comments below.
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