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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: August, 2016
Aug 31, 2016

In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a low price.

Time Stamped Show Notes:

  • 00:22 – How you can find a great consultant.
  • 00:40 – Where can you find them?
  • 01:03 – You need a great process.
  • 01:45 – Go to Upwork.com.
    • 02:00 – Look for people related to the task you need done, and look over their reviews and portfolio.
    • 02:25 – Be specific with what you need done.
    • 02:45 – You will find people who are creative and are a good fit.
    • 03:15 – Find out quickly who’s qualified.
  • 03:30 – One of Eric and Neil’s main developers is a contracted worker.
  • 04:36 – Another contracted worker from Growth Everywhere
  • 05:05 – Use LinkedIn and search for people that work at your competition.
    • 06:00 – Little to no risk.
  • 06:24 – Force Hiring, from The Sale Acceleration Formula
    • 07:40 – Reach out to people on LinkedIn.
  • 08:10 – Don’t hire people from major cities.
    • 09:15 – Get work done for a lot cheaper.
  • 09:30 – Subscribe to our podcast learn more!

3 Key Points:

  1. Use hiring sites to find qualified workers.
  2. Create a process that will help you identify a good fit.
  3. Hire people in small cities, where the cost of living is lower.

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Aug 30, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google AdWords costs. Enjoy!

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Aug 29, 2016

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertising costs. Enjoy!

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Aug 28, 2016

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime.

Time Stamped Show Notes:

  • 00:22 – How you can market anything with no budget
  • 00:50 – SEO and content: Setting a foundation for your site
  • 01:55 – See what people search for on Quora
    • 02:20 – Look for the most popular questions, and create content
    • 02:40 – You’ll get a lot of search traffic
    • 02:50 – Make sure it’s relevant to your business.
  • 03:00 – Marketing and sales go hand in hand
  • 03:25 – Reach out to people
    • 03:40 – Use emailhunter.co and LinkedIn
    • 03:55 – Layer on Clearbit to find out who is using your website
    • 04:05 – Make sure you are set up to develop a retarget list
  • 04:25 – Joining the LinkedIn groups that are related to what you do
    • 04:50 – Don’t just be self-promotional
  • 05:18 – Answering questions on Quora and other sites
  • 06:20 – Get on podcasts
    • 06:35 – Getting interviewed can be highly profitable
  • 06:50 – How to use Twitter
    • 07:00 – Find the top keywords in your industry at Buzzsumo
    • 07:25 – Collect an email list from Twitter and send out your article
    • 08:40 – It’s a really effective strategy
  • 09:00 – Use social channels like Instagram, Snapchat, and YouTube
    • 09:45 – You will be able to stand out
  • 10:00 – Be sure to subscribe to The Marketing School!

3 Key Points:

  1. SEO and your content are the foundation for your site.
  2. Marketing and sales work together.
  3. Use social channels to set yourself apart from your competitors.

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Aug 27, 2016

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email.

Time Stamped Show Notes:

  • 00:22 – How you can collect more email signups
  • 00:38 – The importance of emails
    • 01:15 – You have more control over your audience
  • 01:25 – The easy way is to use an exit pop-up
    • 02:00 – Hello Bar is a great place to start
    • 02:25 – You can also use SumoMe
  • 02:30 – Adding content upgrades to your posts
    • 03:00 – Drive up your conversion rate
  • 03:10 – Page takeovers
    • 03:25 – Blends in with design and doesn’t look like a pop-up
    • 03:50 – The power of a specific page takeover
  • 04:30 – Use eBooks to generate traffic
    • 05:10 – eBooks and partnerships
    • 05:35 – Collect thousands of emails in a short time
  • 05:45 – A helpful article on how to get tons of emails
  • 06:33 – Building a product and using it to drive leads
  • 07:15 – Tools are one of the most effective ways to collect emails
    • 07:40 – It’s a way to give people value
  • 07:50 – Animated GIFs for page takeovers
  • 08:22 – Join us tomorrow!

3 Key Points:

  1. Using an exit pop-up is the easiest way to collect more emails.
  2. Use products to drive leads.
  3. Offer people something a value. That will make them actually want to give you their email.

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Aug 26, 2016

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results.

Time Stamped Show Notes:

  • 00:22 – The best unexpected/weird CRO wins
  • 00:39 – Conversion rate optimization: CRO
  • 01:15 – SEO and CRO go hand in hand
  • 01:30 – How Eric made transcripts for videos to boost SEO
  • 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields
  • 03:00 – Moving products out of the eye frames
  • 03:40 – Using a story format
  • 04:20 – There are a lot of tests you can run
  • 04:58 – Check out Google Search Console
    • 05:10 – Take the keywords from Google and run a test
    • 05:35 – See an increase in traffic after 30 days
  • 06:06 – A final test: update posts over and over
    • 06:40 – Updated posts move higher in the rankings
  • 07:15 – Leave us a rating or review! Let us know what you like and what you don’t!

3 Key Points:

  1. SEO and CRO go hand in hand.
  2. Use stories to get better results.
  3. Update your posts to move them higher up in the rankings.

Resources Mentioned:

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Aug 25, 2016

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source.

Time Stamped Show Notes:

  • 00:22 – The best ways to monetize your blog
  • 00:35 – Look into affiliate marketing or performance marketing
  • 01:29 – Avoid ads at all costs
    • 01:50 – You’ll make the least amount of money from ads
  • 02:00 – Generate an email list
    • 02:15 – You can sell your products through your email list
    • 02:35 – Continually market to those people
  • 02:45 – The concept of courses
    • 03:00 – People making seven figures a year
    • 03:20 – An example with eBooks and courses
  • 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience.
  • 04:25 – Collect leads
    • 04:45 – Take your blog content and create lead pages
    • 04:55 – How to drive traffic to your lead page
  • 05:45 – Monetizing a blog takes time. Think about your value to others first.
  • 06:20 – Don’t push anything until you have a loyal following.
  • 06:50 – Survey your audience to find out what problems they are facing.
    • 07:10 – Work to solve those problems.
  • 08:12 – Get people to commit before you launch your service.
  • 09:00 – See you in tomorrow’s episode!

3 Key Points:

  1. Avoid ads at all costs.
  2. Generate a following before you push sales.
  3. Develop eBooks, courses, and other services that you can promote to people on your email list.

Resources Mentioned:

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Aug 24, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy!

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Aug 23, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake that people make when they go to a marketing conference is that they don't have a value proposition. 

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Aug 22, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy!

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Aug 21, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it. Enjoy!

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Aug 20, 2016

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros.

Time Stamped Show Notes:

  • 00:25 – How to become a better marketer
  • 00:50 – Talking to the highest performers
    • 01:20 – Find what’s working and what’s not
  • 01:38 – Learning through reading
    • 01:45 – Looking for case studies and then trying it out yourself
    • 02:30 – Look for recent studies
  • 03:00 – Where to find these case studies
  • 04:30 – Looking for innovative stuff
    • 04:40 – Infographics that are animated
    • 05:30 – Going to social sites to see what’s new and replicating those strategies
  • 06:30 – Having the right mindset
    • 06:40 – Persistence and stubbornness
    • 08:00 – Don’t give up too quickly
  • 08:15 – Look at your data and survey your customers
    • 09:00 – Find out where people are dropping off and why they aren’t buying
    • 09:20 – Quantitative and qualitative data
  • 09:50 – Develop an experimentation process (Brian Balfour’s blog post)
  • 10:50 – Subscribe to get more marketing tactics!

3 Key Points:

  1. Connect with high performers to see what’s working for them.
  2. Read case studies and model successful marketing strategies.
  3. Analyze your data and survey your customers.

Resources Mentioned:

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Aug 19, 2016

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast.

Time Stamped Show Notes:

  • 00:25 – How to market a consulting company
  • 00:55 – Blogging to get more traffic
    • 01:28 – Content marketing is the number-one channel for leads
  • 01:40 – In the beginning, you need to generate revenue as quick as possible.
  • 01:50 – Identifying your ideal clients
    • 02:15 – Finding the smaller companies, and showing them how they can improve
    • 03:00 – Sending that info out to multiple employees and their investors
  • 03:50 – Do the things most people aren’t willing to do
  • 04:00 – Using webinars once you have money coming in
  • 04:37 – Creating a tool
  • 05:20 – Associating yourself with the biggest brands
  • 06:25 – Podcasting can lead to business opportunities
  • 07:15 – Using videos to show how you analyze websites
  • 08:15 – Specialization
    • 08:30 – Find a niche for your company
  • 09:15 – See you at our next episode!

3 Key Points:

  1. Start with content marketing.
  2. Do the things that most people aren’t willing to do so that you can get your foot in the door.
  3. Offer free tools and videos to help people see the value that you are providing.

Resources Mentioned:

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Aug 18, 2016

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder.

Time Stamped Show Notes:

  • 00:25 – How to get more people to open up your email.
  • 00:50 – Don’t just test the subject line
  • 01:05 – The sender name makes a huge impact
    • 02:10 – Use a person’s name or a company name
  • 02:30 – What are good open rates?
    • 02:40 – Look at unique opens.
    • 03:00 – Don’t let your open rates drop under 20%
    • 03:20 – Remove people who aren’t opening your emails for several months
    • 03:40 – Don’t waste money sending emails to people who aren’t interested
  • 04:00 – Maropost and Infusionsoft
  • 04:15 – An email hack
    • 04:25 – Put emojis in your subject line to get people’s attention
    • 05:00 – Lower-cased, casual subject lines
  • 05:50 – Examples of good subject lines
  • 07:00 – Personalized subject lines, using the first name
    • 07:40 – It makes it more relevant
  • 09:10 – Doing something that makes you stand out
  • 09:25 – Watch out for being marked as spam
  • 10:20 – See you tomorrow at our next episode!

3 Key Points:

  1. Don’t let your open rate fall below 20%.
  2. Look at your subject line as well as the sender name that you use.
  3. Make your subject line unique and personal.

Resources Mentioned:

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Aug 17, 2016

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results. 

Time Stamped Show Notes:

  • 00:23 – What is a marketing funnel?
  • 00:25 – Google a “marketing funnel” and see Neil’s site at the top
  • 01:00 – Funneling down from 100 to one or two people
  • 01:44 – A marketing funnel is a great way to get people to convert
    • 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you
    • 02:50 – Getting to know your visitors over time
    • 03:10 – Collect emails and educate people to build trust
    • 03:28 – They will be much more likely to say ‘yes’ a month or so later
  • 02:55 – The top of the funnel
  • 04:12 – The middle of the funnel
  • 04:33 – The bottom of the funnel, closing them on an offer
  • 04:49 – The importance of collecting emails
  • 05:02 – Drip is an easy email automation tool
  • 05:28 – Infusionsoft has more advanced features
  • 05:40 – An example of how the tool is used
    • 06:20 – Tracking what type of emails people open
    • 06:50 – Getting people involved in a free trial
    • 07:25 – Taking them through multiple funnels
    • 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels
  • 09:00 – You don’t have to start out with an advanced method
  • 09:25 – Simple processes when you’re starting out
  • 10:00 – Use software later on to stay organized
  • 11:20 – Keep it simple and make it more complex as it is successful
  • 10:54 – We’ll see you in the next episode!

3 Key Points:

  1. A marketing funnel is a strategy to get people to convert.
  2. The funnel is divided into three processes, at the top, middle, and bottom of the funnel.
  3. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex.

Resources Mentioned:

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Aug 16, 2016

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy.

Time Stamped Show Notes:

  • 00:23 – What goes into a great link?
  • 00:40 – The more people link to you, the better you will rank.
  • 00:55 – Not all links are created equal.
    • 01:20 – Look for domain authority
    • 02:00 – Look at how relevant a link is
    • 02:30 – Linking sites with related topics
    • 02:55 – Do-follow links vs. no-follow links
    • 03:50 – Study by Moz: The effects of links and where you’re linking from
  • 04:30 – How easy is it for someone to build a certain link?
    • 05:05 – Google knows the difference between user-generated content and non-user-generated content
    • 05:30 – Links that can’t be easily manipulated are much more powerful.
  • 06:00 – Don’t make too many links too quickly.
    • 06:38 – Continuing with the same velocity will eventually make your ranking jump
    • 07:00 – Stay consistent with your speed as you build links.
  • 07:30 – Link Blending
    • 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links
  • 08:30 – Getting links from high-ranked sites by using the same keywords
  • 09:40 – A Link Wheel
    • 10:00 – Cross linking and multiple tiers of links
    • 10:20 – All the sites are boosting each other up
    • 10:45 – Apply this tactic in a “white hat” way.
  • 11:30 – Check out tomorrow’s episode! 

3 Key Points:

  1. Not all links are created equal—look for domain authority and relevancy.
  2. Use links that can’t be easily manipulated.
  3. Stay consistent with the number of links you are adding throughout the life of your website.

Resources Mentioned:

  • Study by Moz: An article that discusses the effects of links from different sources

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Aug 15, 2016

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.

Time Stamped Show Notes:

  • 00:25 – What is link building?
  • 00:40 – Google and the value of links
  • 01:05 – You get to the top ranking on Google by having strong content and links
  • 01:30 – Not all links are created equal
    • 01:45 – Google can discern the authority of your links
  • 02:00 – How to build great links
    • 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
    • 02:30 – It’s like a richter scale
    • 02:45 – You want a domain authority of 60 or higher
    • 03:00 – Hit up those sites and ask if they would be willing to link to your content
  • 03:35 – Email relevant sites to get them to link to you
    • 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you
    • 04:30 – Don’t automate the process too much
  • 04:45 – Guest posting is another way to get great links
    • 04:55 – Look for sites that are relevant to you
    • 05:20 – Make everything easy for the site you are reaching out to
    • 05:40 – Link building should start with building a relationship
    • 06:15 – Guest post to drive customers and help your brand
  • 06:50 – Using broken links from sites that go down every day
    • 07:20 – Google “broken link checker”
    • 07:30 – Find broken links in your industry
    • 07:40 – Put your URL into Archive.org and make a better version of the original site
    • 08:05 – Email the sites linking to that dead page, and offer your new content
    • 08:25 – 20 to 30% success rate with broken links
  • 09:10 – Roundup building
    • 09:25 – Create a roundup for your niche, and people will reach out to you
  • 09:55 – Subscribe to learn more marketing tactics!

3 Key Points:

  1. Link to quality sites that are related to your industry.
  2. Make the process easy for the site you are reaching out to.
  3. Look at building links as a byproduct of building relationships.

Resources Mentioned:

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Aug 14, 2016

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook.

Time Stamped Show Notes:

  • 00:25 – How to leverage Facebook Live
  • 00:35 – It allows you to broadcast what you’re doing live.
  • 01:00 – It’s a more personal experience with your customers
  • 01:15 – Videos on Facebook will continue to grow
  • 01:30 – The importance of Facebook Live
    • 01:40 – Videos are pushed to the top of a newsfeed
    • 02:00 – You get more comments, views, and shares
  • 2:30 – Competitors, like Snapchat and YouTube
  • 03:00 – This is one way to build a brand
  • 03:15 – An opportunity to stand out and get people to buy from you
  • 03:30 – Neil’s experience with Facebook Live is that the longer you stay on, the more people will view it
  • 04:00 – Likes, shares, and comments will get your video to do better
    • 04:30 – Neil does a Q and A on his live videos to get more comments
  • 04:50 – Waiting rooms before a live video
  • 05:35 – Playing two live videos at once
  • 06:00 – Educational videos can drive business
  • 06:30 – If you want the most engagement, announce your video the day before
  • 06:50 – Timing makes a huge difference. Be consistent with when you do a Facebook Live video.
  • 07:40 – Facebook Insights will let you know when your followers are most active on your page
  • 08:05 – You need a verified account
  • 08:25 – Leonard Kim’s article on how to get a verified page
  • 08:58 – You want to reach an audience beyond your Facebook friends
  • 09:25 – Test what material has most engagement
  • 09:55 – Tweet @NeilPatel and @EricOsiu if you think news would be an interesting topic for live videos
  • 10:35 – Leave a rating and review, and please subscribe!

3 Key Points:

  1. Facebook Live will continue to grow and become a prominent platform on Facebook.
  2. Use Facebook Live as a marketing tool to develop your brand.
  3. Find the most effective way to get people engaged in your videos.

Resources Mentioned:

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Aug 13, 2016

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized.

Time Stamped Show Notes:

  • 00:25 – How to stay consistent with content output
  • 00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging
  • 01:15 – Keep on top of your blog
  • 01:40 – Block out time to create your content
  • 02:27 – If you’re not sure what to write on, go to Buzzsumo.com
  • 02:40 – Find a blogger online and clearly label what you need from them. Ask for writing samples and know their rate.
    • 03:20 – Pay should be between $50 to $200 for one blog post
  • 03:40 – Schedule out your content with your writers
  • 03:55 – Publish posts once you have a backlog of posts
  • 04:10 – You will speed up with blog writing as you keep doing it
  • 04:30 – You have to have a content bank
  • 04:50 – Create an editorial calendar
    • 05:20 – See what’s going to be posted in the future, and let people know what’s coming
    • 05:30 – The calendar is a helpful tool for a book launch
    • 06:00 – Editorial calendars will help you with organization
    • 06:15 – The calendar helps you know what you should be writing on
    • 06:35 – It will help you make sure you are targeting the right people
  • 07:30 – Tools for an editorial calendar
  • 08:30 – Start out your blog at a pace that you can handle
  • 09:10 – You need to have a process for writing
    • 09:35 – A process can be handed off easily to other writers
    • 10:00 – Make sure you don’t make things too complicated
  • 10:45 – Leave a rating and review, and please subscribe!

3 Key Points:

  1. Have a backlog of content ready to post to your blog.
  2. Create an editorial calendar to help you stay organized and know what you should be writing about.
  3. Develop a process that can easily be handed off to other writers.

Resources Mentioned:

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Aug 12, 2016

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time.

Time Stamped Show Notes:

  • 00:25 – How can you build premium quality backlinks?
  • 00:45 – Get to the top of Google with backlinks and content
  • 01:00 – Big websites have a high domain authority
  • 01:25 – Backlinks are a vote of confidence
  • 01:40 – You will up your rankings with better backlinks
  • 01:55 – Network with people you know already
    • 02:10 – Give each other value by posting on each other’s blogs
  • 02:30 – Buzzsumo ranks most popular blog posts
    • 2:45 – Take those posts and turn them into infographics
    • 03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers
    • 03:40 – Infographics can do even better than the original data-driven blog posts
    • 04:30 – Your site will rank higher
  • 04:40 – The Skyscraper Technique (from Brian Dean of Backlinko)
    • 05:00 – Find who is sharing and linking certain content
    • 05:30 – Find a way to expand the most popular content
    • 06:00 – Reach out to people to share your newer, better content
    • 06:25 – Making something that is better than what’s already out there
  • 06:55 – Broken Link Checker and Ahrefs
    • 07:25 – Create a better version of content that is no longer on the internet
    • 08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content
  • 08:25 – Find resource pages and request that they link to your content
  • 09:00 – Find people who are willing to be guest bloggers
  • 09:25 – Get access to publishers and use their links
  • 10:00 – PRServe
    • 10:15 – Revolutionizing the PR industry
    • 10:40 – You pay them only when your content gets in the press.
    • 11:00 – The service drove more customers for Eric and Neil
  • 12:00 – Subscribe to get content daily!

3 Key Points:

  1. Premium quality backlinks will boost your rankings.
  2. Start with people you already know, and then utilize online tools to create better backlinks.
  3. Create the best version of the most popular content on the web.

Resources Mentioned:

  • Buzzsumo – A resource to find the most popular content on the internet right now
  • Dribbble.com – A resource to help you design infographics
  • Ahrefs.com – Tracks backlinks and keywords for you and your competitors
  • Backlinko – Brian Dean’s blog with helpful insights to strong web content
  • Broken Link Checker – How to find dead links on the internet
  • PRServe – A PR agency that only requires payment when your blog gets publicity

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Aug 11, 2016

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration.

Time Stamped Show Notes:

  • 00:25 – Why and how should you collect customer feedback?
  • 00:40 – What is customer feedback?
    • 01:09 – “All that matters is what your customers are telling you.”
    • 01:25 – The value of negative feedback
    • 01:40 – “You can’t live in the black box.”
    • 02:10 – Solve the customer’s problem
    • 02:30 – Eric and Neil’s mistake when they built a blog was to leave out the audience
  • 03:15 – Customers will drive your business in the long run
    • 03:30 – Why people choose certain brands
    • 03:50 – “Delight your customers.”
  • 04:15 – Survey your customers and your competitor’s customers
  • 04:50 – How often do you survey your customers? – Once a month at least.
  • 05:00 – Do something about problems that come up.
  • 05:20 – Buffer and Zapier have outstanding customer support
  • 05:40 – Calling the clients to see how they’re doing
    • 06:00 – Ask them: “If you had a bottomless budget, what would you have us do for you?”
  • 06:45 – Don’t freak out about negative feedback
    • 07:05 – Look at the volume of good vs. bad feedback
  • 07:20 – Don’t bribe people to give you feedback.
    • 07:50 – You want the truth.
  • 08:00 – Requesting a testimonial from a happy customer
  • 08:30 – Intercom helps you interact with customers
  • 09:00 – Managing live chat on your website
  • 09:30 – Leave a rating or review if you enjoyed the show today!

3 Key Points:

  1. Don’t ignore negative feedback.
  2. A good customer relationship will drive your business.
  3. Consistently take time to gather feedback and see what problems are coming up.

Resources Mentioned:

  • Buffer and Zapier – Two companies that are renowned for their incredible customer support
  • Intercom – A company that can help you interact and get feedback from your customers

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Aug 10, 2016

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth.   

Time Stamped Show Notes:

  • 00:25 – What should your first marketing job be?
  • 00:45 – Agency vs. in house
  • 01:10 – Where should people should go? – Agency.
    • 01:40 – The poker analogy
    • 02:10 – Becoming a well-rounded marketer
  • 02:45 – Getting into the agency world
    • 03:05 – Growth potential
    • 03:45 – Break Media
  • 04:25 – Agency people typically have higher skills and more experience
  • 05:25 – Neil’s experience at a startup
  • 06:45 – Where’s the company at?
  • 07:10 – “Are you growing or not?”
    • 07:30 – Opportunities will continue to come as you learn and grow
    • 08:20 – Experience is worth more than the pay
  • 08:40 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. Starting at an agency will give you a better learning environment.
  2. Your first salary should not be as important as the experience and opportunity for growth.
  3. Once you get in the door and continue  gaining experience, the better opportunities will come.

Resources Mentioned:

  • Break Media (now Defy Media) – A company that produces online video content

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Aug 9, 2016

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.  

Time Stamped Show Notes:

  • 00:25 – What’s retargeting? -- Ads the follow you from website to website
  • 01:00 – Now retargeting has grown a lot
  • 01:50 – Helping you build relationships with people
  • 02:05 – Options today
    • 02:20 – Example of an ad on marketing funnels
  • 02:50 – Giving people more opportunities to act, or to buy
    • 03:20 – “Turn all those people who said no into saying yes.”
  • 03:35 – “Show them something different.”
  • 04:00 – “Remarketing is like marriage and dating.”
  • 05:05 – Digital Marketer Traffic Temperatures
  • 05:40 – Cold traffic
  • 06:30 – Segmenting who you’re going after
    • 07:20 – Marketing for a local business
  • 07:40 – Look-alike audiences
    • 08:30 – An option to target cold audiences
  • 08:45 – Start with Google and Facebook
    • 10:05 – Targeting people from your email list
  • 10:45 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. Retargeting helps you build longer lasting relationships with your audience.
  2. Give people more opportunities to buy your service or product.
  3. When you’re first starting out, try Google and Facebook for your retargeting.

Resources Mentioned:

Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you

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Aug 8, 2016

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.

Time Stamped Show Notes:

  • 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”
    • 01:00 – Neil’s experience copying the campaigns of other companies
  • 01:20 – “Throwing spaghetti on the wall.”
    • 01:35 – Finding what sticks
    • 02:00 – Picking one tactic that has the most potential
    • 02:15 – Adding tools as you see success
  • 03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”
  • 04:00 – Growth for entrepreneurs
    • 04:10 – one-on-one contact
    • 04:30 – An example of this strategy
    • 05:11 – “First hundred customers are all being acquired manually.”
  • 05:30 – Those first customers are important
    • 05:50 – Bad press when you’re starting out
  • 06:10 – Driving traffic with blogs and ads
    • 06:45 – Content marketing takes time
  • 07:00 – Consider your cash flow
    • 07:40 – With more money, focus on long-term strategies
  • 08:00 – What channel would you avoid? – Partnerships.
    • 08:30 – They have a low success rate.
    • 09:00 – Content marketing
    • 09:10 – Understand your audience first.
  • 10:10 – Kissmetrics started with the wrong audience
  • 11:10 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. You need to find the right marketing strategy for your specific business.
  2. Find out who your audience is before you establish long-term marketing plans.
  3. Avoid partnerships and content marketing when you are first starting out.

Resources Mentioned:

  • Kissmetrics – Neil’s company that went through a lot of marketing strategies

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Aug 5, 2016

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it.

Time Stamped Show Notes:

  • 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.”
  • 01:10 – “This will help you generate more leads.”
    • 01:20 – Providing value
    • 01:35 – The Points Guy
    • 02:00 – A home base
  • 02:10 – Blogs generate as much traffic as paid advertising
    • 02:45 – Facebook’s fan pages
  • 03:15 – What are some tactics to starting a successful blog? – Consistency
    • 03:30 – A long-term journey
    • 04:00 – Having patience
    • 04:35 – Traffic changes when blogs stop
    • 04:50 – Corporate blogs
  • 05:10 – A conversational tone
  • 05:45 – Your headline
  • 06:45 – Your headline drives readers
    • 07:00 – It must match your content
  • 07:10 – “Make sure your content is relevant.”
  • 08:15 -- Repurposing your content
    • 08:30 – Audio versions and YouTube
    • 09:10 – Touching a different audience
  • 09:30 – Is blogging right for you?
  • 10:00 – jobs.problogger.net
  • 10:20 – Promotion of your content
  • 11:40 – The importance of promotion when you’re starting out
  • 12:20 – HubSpot statistics
  • 13:00 – Subscribe to this podcast and leave a rating and review!

3 Key Points:

  1. Blogging is a free marketing tool to drive traffic to your business.
  2. With the right tactics, you can produce a successful blog.
  3. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue.

Resources Mentioned:

  • Kissmetrics – The company focuses on relevant content
  • Copy Blogger’s post – Helpful insights for good blog headlines
  • jobs.problogger.net – A great resource to hire a blogger
  • Ahrefs.com – A tool to help you track the success of your blog
  • Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry
  • HubSpot – A resource to help you see the statistics behind successful blogs

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  • What should we talk about next? Please let us know in the comments below.
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