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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Marketing School | Digital Marketing | Online Marketing
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Now displaying: July, 2016
Jul 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!

Show Notes:

  • 00:40 – Neil kicks off the conversation
  • 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
    • 01:35 – You need at least 6 months to generate quality organic traffic
    • 01:50 – What works on Facebook does NOT work well for organic
  • 02:45 – Google Search Console
    • 05:00 – Nudging keywords up just a little bit can really maximize traffic
  • 06:00 – Look for the low-hanging fruit
  • 06:04 – AHREFS
    • 06:15 – Highlights backlinks, backlinks lost, and links of competitors
    • 07:48 – knowing what your competitors are ranking for is priceless
  • 08:26 – Talking in detail about SEM Rush
    • 08:45 – Can show adverts competitors are running
  • 09:12 – www.crazyegg.com
    • 09:50 – Transparency into how people engage with your website
    • 10:29 – Most people don’t scroll beyond the fold
  • 10:55 – www.hellobar.com
    • 11:31 – Great at generating additional emails

3 Key Points:

  1. What works for social doesn’t always work for organic and vice versa.
  2. Gain insight into what your competitors are doing—it will really pay off.
  3. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.

Resources Mentioned:

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Jul 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!

Show Notes:

  • 00:42 – Neil kicks off the conversation
    • 00:55 – Authenticate sign-ups through Facebook or Gmail
    • 01:29 – Eliminate the friction of signing up
    • 01:53 – This ONE trick helped Neil double their sign-up numbers
  • 02:18 – When you’re writing content, what is your goal?
    • 02:43 – Defining the content upgrade
    • 03:30 – Offering content upgrades led to a roughly 10% conversion increase
  • 04:12 – Thrive—a GREAT plugin especially when combined with leadpages
  • 05:25 – Link your content to detailed guides
  • 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
  • 06:14 – Don’t litter your guides with fluff—be detailed
  • 07:05 – SEM Rush
  • 07:50 – Get the traction first—you need to hit singles before you can hit homeruns
    • 08:19 – Betting the house on YouTube Marketing
  • 08:55 – Snapchat 10B views per day
  • 09:12 – The things that require the most work are the things that have the biggest payoff
  • 09:52 – Translate your content into other languages

3 Key Points:

  • Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
  • Go above and beyond—that which requires the most work comes with the biggest rewards.
  • When you’re creating content, always be cognizant of your end-goal.

Resources Mentioned:

  • SEM Rush – Tool Eric loves
  • Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jul 21, 2016

In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing

 Show Notes:

  • 01:36 – Do you want learn about online marketing?—Don’t go to college!
    • 02:22 – College professors don’t have practical, up-to-date, field experience
  • 02:31 – Go to blogs like www.moz.comwww.backlinko.comwww.singlegrain.com
    • 02:45 – Read some articles, take what you learn, and apply it to your website
  • 03:19 – Every single online marketer that’s good got started on their own website
  • 03:27 – Learn before you earn
  • 04:01 – Learn to be persistent
  • 04:35 – Small wins add up over time
  • 04:45 – How Neil become Eric’s mentor
  • 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
  • 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
  • 07:29 – Be willing to trade knowledge all the time
  • 08:03 – How Eric learns marketing now?—Nuzzel
  • 08:35 – www.Kissmetrics.com
  • 08:55 – Feed.ly and www.jonloomer.com
  • 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
  • 10:32 – Education is about actionable material
  • 11:15 – Subscribe to this podcast on iTunes!

3 Key Points:

  • Only read detailed articles or guides—skip the generic overview stuff.
  • Understand that you have to learn before you earn, and then be persistent with your education.
  • If you want to get into marketing, start experimenting on your own website.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

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