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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: 2016
Dec 31, 2016

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: 4 Steps to Getting Started with RSLA
  • 00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website
  • 00:50 – The idea is to target people who visited your site before and are searching for something similar in Google
  • 01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords
  • 01:36 – PIxeling is very easy – just add the pixel code to your account
  • 01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion
  • 02:12 – KissMetrics is an example
  • 03:00 – Being too broad in your content will get you irrelevant traffic
  • 03:33 – Use a Google Keyword tool or SEMRush for your keyword research
  • 04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign
  • 05:13 – RLSA allows you to do more advanced marketing strategies
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. RLSA allows you to target past website visitors who are searching for similar things on Google.
  2. Avoid irrelevant traffic by making your content RELEVANT to your target audience.
  3. RLSA enables you to set-up advanced strategies for your remarketing.

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Dec 30, 2016

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Which Google Analytics Metrics Should You Be Tracking?
  • 00:35 – It’s important to track your conversion rates
    • 00:46 – This tells you how well your website is performing
  • 01:07 – Look at your traffic from the last 7 days and do week by week comparison
    • 01:19 – You should be getting more traffic from the previous week
    • 01:25 – “You will not always hit those goals but you’ll see which channels are moving down”
    • 01:30 – Figure out strategies you can use to address the metrics that went down
    • 02:03 – The week by week indicator should show you results of whether you’re doing better or worse
  • 02:06 – Look at the value of certain landing pages
    • 02:11 – Make sure you have setup value for your goal conversion setup
    • 02:33 – The key is to be able to know how much your page is worth
  • 02:56 – Check your Google Analytics > Audience > Behavior > Engagement
    • 03:05 – A chart regarding how long people are staying on your site will show up
    • 03:12 – Most users will be on the 0-10 second range
    • 03:19 – Improve usability and flow of your site to make visitors stay longer
  • 03:42 – Track your bounce rate and keep it as low as possible
  • 04:20 – “Looking at your rates is a good place to start”
  • 04:29 – Neil also looks at Behavior > Site Content > All Pages
    • 04:36 – This lists your most popular content
    • 04:45 – There are some pages that might just grow popularity and you have to monetize it
  • 05:27 – Check out what your top traffic sources are
  • 06:03 – Set aside time to assess your Google Analytics
  • 06:20 – Make sure your Google Search Console is connected to your Google Analytics
  • 06:49 – That’s it for today’s episode!

3 Key Points:

  1. The metrics you should track vary from business to business – it isn’t one-metric-fits-all.
  2. Looking deeper into your metrics will reveal relevant strategies you can use to improve your site.
  3. Take time to study and analyze your Google Analytics every week.

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Dec 29, 2016

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Prepare for Google’s First Mobile Index
  • 00:38 – Google’s focus is shifting more towards mobile
  • 00:46 – Google came up with AMP (Accelerated Mobile Pages) framework which makes the mobile user experience a lot better
  • 01:13 – AMP also has a carousel like the ones in the desktop version
  • 01:23 – Make sure you use the AMP framework for your sites
  • 01:37 – Get rid of anything obtrusive like pop-ups
  • 02:18 – Make sure your website is optimized for speed
    • 02:28 – Google Chrome allows you to test how quickly pages are loading
    • 02:39 – Look at Google Chrome’s page speed and page speed tools
    • 02:46 – Pingdom is one tool that you can use to do a speed test
  • 02:56 – Make your site more readable
  • 03:21 – Setup filters and segments in Google Analytics report for mobile views
    • 03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit
    • 03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer
  • 04:20 – A responsive design is key
  • 04:28 – Run structured data tests for different URLs
  • 04:42 – Use a Googlebot to test if your canonical links are accessible
  • 05:00 – That’s it for today’s episode!

3 Key Points:

  1. Use the AMP framework as the basis for your mobile sites.
  2. Remember to make adjustments to your UI and design for the best user experience.
  3. Make sure your pop-ups, notices, and ads do NOT take up more than 30% of the screen—otherwise, it will be considered obtrusive.

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Dec 28, 2016

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up. This is why it is of the utmost importance to make sure your attendance is high. Tune in to learn the tips and strategies you need to skyrocket your webinar show up rates.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Ways to Get People to Show Up to Your Webinar
  • 00:34 – Make sure you are emailing people inviting them to your webinar
    • 00:58 – Email works because people are busy and tend to forget
  • 01:10 – Collect phone numbers from webinar registrations
    • 01:13 – The lead is more qualified if they’re willing to get more information and stay committed
    • 01:25 – An SMS provider like Twilio that is integrated to your webinar can send SMS reminders before the webinar starts
  • 01:51 – Third, use social media ads
    • 02:29 – You can retarget people based on their behavior
  • 02:31 – Fourth, don’t make your webinar available too far in advance
    • 02:57 – The closer your registration is to the start date of your webinar, the higher the attendance rates
  • 03:39 – Use repeating webinars, and tools such as WebinarJam or EverWebinar
    • 04:06 – Go to Neil’s website to check his repeating webinar
  • 04:35 – Sixth is an indoctrination video
    • 04:40 – A video showing people what to expect and what will be valuable to them
    • 04:53 – Add a “thank you” video on the “thank you” page and ask them to complete a survey
  • 05:30 – Lastly, hit your social media channels and do joint webinars
    • 05:35 – HubSpot does joint webinars
  • 06:07 – That’s it for today’s episode!

3 Key Points:

  1. Having people sign-up for your webinar is easy; however, the real challenge is getting them to show up.
  2. Your webinar has to be of SUBSTANCE so people can’t bear to miss it.
  3. Utilize different online tools to get people to show up to your webinar.

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Dec 27, 2016

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: How to Create a First-Class Case Study
  • 00:40 – It is important to have a data that stands out
  • 00:55 – Be specific with numbers
  • 01:19 – Start your case study with the result
    • 01:30 – If you’re doing an SEO, start with the results
    • 01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year”
    • 02:00 – Break down the solution
    • 02:20 – Show people how they can do it too—not just screenshots
    • 02:58 – Break down the form fields into multiple steps to get to the most relevant leads
  • 04:11 – Conversion-Rate-Experts.com has in-depth and well-designed case studies
  • 04:30 – Find a good presentation or PDF design with Dribbble and 99designs
    • 04:40 – Neil was paying $20,000 a month for CRO services
    • 05:10 – They created a lot press and got great leads
    • 05:25 – Case studies can be left open
    • 05:48 – “They key is not getting a lot of leads, it’s getting quality leads.”
  • 05:50 – Look at your competitors case studies
  • 06:05 - That’s it for today’s episode!

3 Key Points:

  1. Thoroughness in a case study is what drives the most qualified leads.
  2. Data is the most significant part of a case study – make sure it stands out and is executed well.
  3. Look at the case studies of your competitors to give you a starting point for your own format.

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Dec 26, 2016

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates.

Time Stamped Show Notes:

  • 00:27 - Today’s topic: 7 Ways To Get More People To Open Your Emails
  • 00:41 – The open rate with the subject “Hey!” is 60%
    • 00:48 – Invokes curiosity
  • 01:12 – Add RE: to the subject line
    • 01:32 – Open rate goes up at least 10%
  • 01:37 – Add the receiver’s name on the subject line
  • 02:25 – The line “[First name], I need a favor….Can you help me?” works well
  • 02:40 – Telling the receivers that the deal is “Starting now” or “Almost expiring”
    • 02:50 – The last minute signups for webinars are from those types of emails
  • 03:23 – Use different email sender names
  • 03:57 – Add the question “Are you joining us?” on the subject line
  • 04:40 – Don’t copy other email templates
  • 05:08 – Use an appealing pre-header
  • 06:03 – That’s it for today’s episode!

3 Key Points:

  1. Be creative—always adjust your email template making it new and original.
  2. Tweak and test different email headers and see what works for your campaign.
  3. Having a high open rate doesn’t always equate to high sales – focus on delivering consistent, quality content.

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Dec 25, 2016

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in which you SHOULD rebrand and how to make that transition as smooth as possible for your existing clientele.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How, When and Why to Rebrand Your Business
  • 00:36 – Moz (formerly known as SEO Moz) took the “SEO” out of their name to show they were branching out in other fields
  • 01:01 – There’s a lot to consider with rebranding such as site migration
  • 01:18 – Neil doesn’t like rebranding
  • 02:13 – What is your reason to rebrand?
  • 02:17 – “Think about what people are coming to you for”
  • 02:46 – Neil shares about Coca-cola’s rebranding
  • 03:10 – Is the audience open for rebranding?
  • 03:38 – Rebranding can also mean changing your image
  • 04:10 – Burberry changed their endorsements and, in turn, changed the image of their brand
  • 04:36 – Target used to be a discount store, but changed how they do business which resulted in a change of their brand
  • 04:57 – Eric mentions how his co-founder manages his own branding
  • 05:31 – Slowly transition your audience as you do not want to lose your current audience
  • 06:32 – Description of Single Grain before Eric came in
  • 07:09 – Have a healthy balance from the old brand to the new one
  • 07:23 – Survey your audience to know if you’re on the same path
  • 07:58 – Changing your domain name will likely have you lose some traffic
  • 08:18 – That’s it for today’s episode!

3 Key Points:

  1. First, you need to assess if a rebrand is necessary and advantageous for you.
  2. Rebranding is not only about changing the look or name of your business – it can be done by changing your processes or endorsements.
  3. Transitioning does NOT have to be done quickly – give your audience time to transition WITH you and your business.

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Dec 24, 2016

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune in as Neil and Eric walk us through the steps of website migration and as they offer us valuable tips to make this process stress-free and easy.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Do a Website Migration
  • 00:33 – Why migrate a website?
  • 01:02 – You’re usually migrating servers as well
  • 01:34 – Make sure you have a backup of your website
  • 01:51 – Duplicate your site to the new server
  • 02:04 – Have everyone check both sites
  • 02:25 – Use a tool like Screaming Frog to crawl your website and see what’s happening on the old site
  • 02:51 – Redirect the top pages to the most relevant pages
  • 03:52 – Be careful when redesigning your website as you migrate your website
  • 04:29 – Neil mentions a story from Eric’s website migration
  • 04:58 – Have the right structures in place
  • 05:28 – Neil tells his share of website migration errors
  • 06:29 – That’s it for today’s episode!

3 Key Points:

  1. Before making any changes, decide if website migration is the right thing to do.
  2. Creating a backup or having website duplicates should be your FIRST step before migrating.
  3. Remember to test everything first before redirecting people to your new website.

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Dec 23, 2016

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Do an SEO Audit Using Google Search Console
  • 00:32 – Make sure you have Google Analytics and Google Search Console installed
    • 01:02 – Both are free to install
  • 01:50 – Login to your console, then add and verify your website
  • 02:04 – Go to search traffic and search analytics and sort by pages
  • 02:28 – Tick box on clicks, impressions, position, and click-thru rates
  • 02:56 – Change the ticked box from Pages to Queries
    • 03:02 – It will show you all the queries that are driving you traffic to that page
    • 03:12 – Look for the ones that have high click-thru rates and low position
    • 03:27 – See what percentages are higher than normal
  • 03:47 – Make sure keywords are in your page, title tags, and meta descriptions
  • 04:06 – Look at what you have in the search appearance section
  • 04:13 – Have your AMP (Accelerated Mobile Pages) set up to create a better experience for your visitors
  • 05:05 – Have a sitemap for your website
  • 05:25 – Check crawl and crawl errors to find out where Google finds errors
  • 06:39 – A CDN (content delivery network) solution helps people and Google can access your website faster
  • 07:09 – The search traffic section lets you see linkings to your site
  • 07:23 – Explore tools like Ahrefs, SEM Rush and Moz if you plan to pursue SEO
  • 07:37 – Look at your top linked content and check in with people linking to you
  • 08:10 – Look at your traffic in the past 90 days
  • 08:35 – Look for missing, duplicate, and short title tags
  • 09:27 – That’s it for today’s episode!

3 Key Points:

  1. Google Analytics and Google Search Consoles are essential tools for SEO audits and they’re free!
  2. Keywords are of the utmost IMPORTANCE – remember to spread them in your content, metadata, and title tags.
  3. Double check your crawl errors and fix them so people can access your website faster.

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Dec 22, 2016

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking
  • 00:40 – First, Google Hummingbird
    • 00:55 – Use a tool called MarketMuse
    • 01:38 – Neil shares why MarketMuse is effective for him
  • 02:00 – Second, update posts consistently
    • 02:38 – Revives and increases traffic significantly
  • 03:18 – Third, look at your bounce rate
    • 03:50 – Check which pages have a terrible bounce rate and improve those pages
    • 04:15 – Having a lower bounce rate will increase google ranking over time
  • 04:38 – Fourth way is by content flipping
    • 05:18 – Flip a content ranking using a canonical tag
  • 05:35 – Fifth way is through branded queries
    • 05:52 – Google is looking at branded signals
  • 06:48 – Sixth is looking at click-thru rates
    • 06:50 – Better titles means better click-thru rates
  • 07:10 – Lastly, make sure your website mobile compatible
    • 07:35 – Use an AMP framework for more search traffic
  • 07:41 – That’s it for today’s episode!

3 Key Points:

  1. To make your website rank well on Google, you have to know which tactics work best.
  2. Branded queries play an important role in your ranking.
  3. People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY.

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Dec 21, 2016

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a logical sequence that converts. Eric and Neil drop specific tools, tips, and sources that will help you map out your funnel to take it to that next level.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Map Out Your Marketing Funnel
  • 00:35 – A marketing funnel consists of the steps a customer takes going through your website
  • 01:13 – The possibilities are endless depending on your business type
  • 01:30 – Most people design a website for people to buy something, but sometimes your customer is not ready to buy
  • 01:50 – List out all the possible scenarios that someone could end up going through BEFORE actually buying your product
  • 02:00 – Use a tool called gliffy.com and MindMeister.com
  • 02:40 – Google “autopilot lead nurturing sequence”
    • 02:54 – Autopilot increases MRR just by adjusting nurture sequence
    • 03:08 – For more information, Frank Kern discusses contingencies on his Youtube channel
  • 03:20 – Different behaviors of website visitors need to be mapped out
  • 03:48 – Eric shares how you can lead your visitors to buy without asking
    • 04:12 – There should be a logical sequence
  • 04:35 – The marketing funnel should be never ending
  • 05:26 – Plan out every single scenario
  • 05:59 – You can align your funnel internally with your Facebook ads funnel
  • 06:51 – Different traffic channels need DIFFERENT types of funnels
  • 07:28 – That’s it for today’s episode!

3 Key Points:

  1. Mapping out your funnel can track your visitors’ activities and help you gauge the effectivity of your campaign.
  2. Each traffic channel draws a unique audience who may behave differently than the next channel—design your funnels according to the channel.
  3. Find out what your customer is thinking in each step of the funnel so that you can respond accordingly.

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Dec 20, 2016

In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketing campaign that are both easy-to-use and affordable.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 7 Tools to Help You in Marketing Design
  • 00:46 – First tool is Canva
    • 00:52 – Currently has around 10 million users
    • 01:00 – Pre-made templates, designs, and dimensions are available for specific social media platforms
    • 01:18 – Very easy to use and intuitive
  • 01:49 – Second tool is Balsamiq for a non-techy person, you can drag and drop
  • 02:33 – Third tool is 99designs
    • 02:53 – Inexpensive option
    • 03:00 – An alternative is DesignCrown
  • 03:09 – Fourth tool is infogr.am
    • 03:20 – Create infographics at an affordable price
    • 03:29 – Has cool and interactive graphics you can embed within blog posts
  • 03:52 – Fifth tool is InVision App
    • 04:15 – Allows you to collaborate different design projects
  • 04:36 – Sixth is Fiverr
    • 04:48 – Easy to use and turn-around time is just a couple of hours
    • 04:54 – Upwork is an alternative to Fiverr
  • 05:03 – Last is Pablo by Buffer
    • 05:11 – Good for social or blog images you need to get done quickly
  • 05:33 – That’s it for today’s episode!

3 Key Points:

  1. If you feel like you’re in a creative rut, there are many designs available online.
  2. Creating or making changes to your marketing design does NOT have to be expensive.
  3. There are several easy-to-use, high quality, graphics and templates available online to make designing easier for marketers.

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Dec 19, 2016

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you make the changes you need.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make Changes to Your Website Without the Help of Developers
  • 01:06 – Google Tag Manager allows you to make adjustments to pixels
  • 01:46 – Segment.io is a paid alternative for Google Tag Manager
  • 02:09 – The key is to make changes without having to wait for your developers
  • 02:42 – Neil wants to make a few small changes without having to rely on developers
  • 02:49 – Optimizely, Visual Website Optimizer and Crazy Egg have A/B testing with WYSIWYG tools
  • 03:57 – Google Tag Manager allows you to use other tools within your website
  • 04:16 – Watch tutorials of Google Tag Manager Trainer in Youtube
  • 04:58 – Try to get your developers to use WordPress to put up your content as Wordpress is very user friendly
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. You do NOT need a developer to make changes to your website.
  2. Coding is not necessary to be able to touch up your website.
  3. There are a variety of tools available online that will help you become self-reliant in making those changes to your site.

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Dec 18, 2016

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product.  

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why You Need to Be Surveying Your Audience
  • 00:44 – Check in with your audience
  • 01:03 – Ask pointed questions and take the feedback
  • 01:15 – Discern “signal” from “noise”—what points or opinions keep recurring?
  • 01:52 – Use Qualaroo to ask people why they don’t convert
  • 02:12 – Quantitative data vs qualitative data
  • 02:50 – Make sure you ask a non-bias question and ask a large group of people
  • 03:18 – Focus on solving areas that show problems first
  • 03:30 – Analyze data in large quantities
  • 03:43 – Use User Testing to ask people questions
  • 04:08 – SurveyMonkey and Typeform are two more options
  • 05:59 – Make sure the people you’re asking are relevant to your business
  • 06:21 – Check out the Kissmetrics blog
  • 06:35 – If you ask terrible questions, expect inaccurate feedback
  • 06:50 – That’s it for today’s episode!

3 Key Points:

  1. Surveys are done to generate feedback so you know what you need to change.
  2. Qualitative data helps you understand why people did NOT convert.
  3. Ask the RIGHT people to get relevant feedback. The right people are your ideal customers.

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Dec 17, 2016

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create a Culture of Testing
  • 00:32 – Most companies have no real process for testing their business
  • 00:44 – You have to create a testing process
  • 01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects
  • 01:53 – Check out Sean Ellis’ videos online
  • 02:04 – Group people from different departments into teams so you can test the product internally
  • 03:01 – Let members submit their ideas on how they can grow the company faster
  • 04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success
  • 04:54 – Check out Amazon’s Two Pizza Team
  • 05:39 – Create dashboards for your departments that show stats and data from tests that are continually happening with your product
  • 06:45 – Test at least once per week
  • 07:05 – That’s it for today’s episode!

3 Key Points:

  1. Start building a culture of testing by creating a process within your company.
  2. Involve your employees in the process and create an atmosphere that allows them to share their ideas.
  3. Think about your hypothesis BEFORE you run an experiment to get the most out of the process.

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Dec 16, 2016

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Does Direct Mail Still Work?
  • 00:35 – It’s untrue that direct mail doesn’t work anymore
  • 00:41 – Russell Brunson from ClickFunnels is a great example of how well it works
  • 01:07 – “Direct mail is NOT dead”
  • 01:21 – Direct mail still works for businesses that cater to older people
  • 01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail
  • 01:57 – Neil describes an ad he got in the mail the other day that he actually opened
  • 02:21 – Like a website, direct mail also has funnels
  • 02:47 – Send a unique letter to get someone open it
  • 03:00 – Have persuasive copy
  • 03:10 – Neil is testing out a marketing strategy in the mail
  • 04:14 – Consider your audience
  • 05:37 – Be creative with your messaging inside your mail
  • 06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad
  • 07:19 – That’s it for today’s episode!

3 Key Points:

  1. Snail mail is NOT dead—you just need to be creative in your marketing.
  2. It is ESSENTIAL to have creative and persuasive copy in direct mail.
  3. Success in direct mail is dependent on approaching the right, target audience.

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Dec 15, 2016

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget
  • 00:35 – The definition of a crawl budget
  • 01:09 – “Every site has a limited crawl budget”
  • 01:28 – Control what pages Google crawls and have them crawl your most important ones
  • 02:02 – Make sure the Google Search Console is installed
  • 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them
  • 03:21 – Deleting content can sometimes increase traffic
  • 03:35 – Look at impressions in your Google Search Console
  • 04:11 – Link and direct more people to high quality pages
  • 04:29 – WhitePages block off a lot of pages
  • 05:03 – Check the crawl error section in your Google Search Console
  • 06:20 – The faster your servers, the more pages are crawled
  • 07:05 – That’s it for today’s episode!

3 Key Points:

  1. A crawl budget is the maximum amount of pages Google crawls on your website.
  2. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages.
  3. Make sure you have a fast server so your website is crawled faster.

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Dec 14, 2016

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100
  • 00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50
  • 01:09 – Use tools like Google Surveys and Survata
  • 01:36 – Post an ad in Craigslist
  • 02:43 – Use surveys in person or in video to get feedback
  • 02:56 – Keep trying to get the best results
  • 03:31 – Check Reddit and Quora
  • 04:37 – Go to the INC5000 list and see what other companies are doing
  • 05:13 – Look for companies in the same industry as yours
  • 06:11 – Research the problems companies in your industry are trying to solve
  • 06:30 – Look at Amazon and Ebay, if you’re selling consumer products
  • 06:43 – Check Flippa and FE International to see what new online businesses are being sold
  • 07:01 – Look at your market using Google Trends
  • 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume
  • 08:00 – That’s it for today’s episode!

3 Key Points:

  1. Use online tools available to you to find that validation.
  2. Talk to people about your business idea and gauge their responses.
  3. Look at the companies in your industry and find out what problems they’re trying to solve today.

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Dec 13, 2016

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Quizzes to Increase Leads
  • 01:36 – Quizzes should optimize for email collection
  • 02:00 – Quizzes should match the offer
  • 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
  • 04:12 – Make sure you have at least 5 questions in your quizzes
  • 04:30 – Use LeadQuizzes as a tool combined with Facebook ads
  • 04:55 – Neil still uses quizzes in their funnel
  • 05:10 – Revolution Golf also makes use of quizzes for their marketing
  • 05:50 – That’s it for today’s episode!

3 Key Points:

  1. The quiz should match and be consistent with your end offer—wrong leads means no sales.
  2. Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
  3. Utilize quizzes by pairing it with other social media campaigns.

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Dec 12, 2016

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Pinterest to Drive More Traffic and Revenue
  • 00:45 – You can advertise in Pinterest
  • 01:06 – The clicks in Pinterest are cheaper than other platforms
  • 01:31 – Neil found the article The Pinterest Traffic Experiment: I’m Up 2350% in 60 Days at HustleNation.com
  • 01:48 – The tool BoardBooster that can boost boards in Pinterest
  • 03:20 – Ezra Firestone Pinterest ads
  • 04:33 – Samuel O taught Neil how to overcharge
  • 05:46 – Ezra’s advertorial in Pinterest explained
  • 06:17 – Pinterest, in general, has a lot of testing but you can eventually figure it out
  • 06:40 – That’s it for today’s episode!

3 Key Points:

  1. Pinterest may be underrated in the world of marketing, but it can do wonders.
  2. Use tools to analyze your data in Pinterest and take advantage of its cheap rate per click. .
  3. Pinterest, in general, requires a lot of testing, but you can eventually figure it out and make it work for you.

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Dec 11, 2016

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign, 

Time Stamped Show Notes:

  • 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing
  • 01:31 – Find the cause of why your content marketing is failing through analytics
    • 01:44 – Analyze quantitatively
  • 02:29 – The data will tell you what’s wrong with your blog post
    • 02:54 – Get feedback from people asking them what needs improvement
    • 03:03 – People want something that is actionable
  • 03:26 – Find the basic metrics of your site
  • 03:43 – Install Google Search Console
    • 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner
  • 04:45 – Use Hemingway App – a desktop application
    • 05:01 – Hemingway App is the more advanced version of Docs and is best for writers
  • 05:28 – Use HelloBar as an email tool
  • 05:49 – Email out who shares your content to competitors
    • 05:57 – Find your competitors at BuzzSumo
    • 06:08 – You can find the email of the people who are tweeting your content through Hunter
    • 06:11 – Neil shares a sample email that you can send
  • 07:10 – Share it on social media and compare with your other posts to have an average engagement rate
    • 07:40 – Pair it with paid advertising, too!
  • 08:11 – Look at your content as a funnel and work on your headline
  • 09:07 – That’s it for today’s episode!

3 Key Points:

  1. Analyze your data well and find the real cause for why your content marketing is failing.
  2. Reach out to people to share your content – this will measure the quality of your content and tell you the number of people who share it.
  3. Headlines can draw people to your content – make it interesting and appealing!

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Dec 10, 2016

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research
  • 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience
  • 00:56 – Think about what’s interesting and trending
  • 01:05 – Eric shares his Feedly account with his team to stay on top of trends
  • 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows
  • 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo
  • 02:37 – Look at your competitor's’ posts and try to replicate but make it better
  • 02:41 – Look up Brian Dean’s Skyscraper Technique
  • 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too
  • 04:21 – Use io to search email addresses
  • 04:35 – Use AHrefs and SEMRush to show which top pages are ranking
  • 04:56 – Look into your analytics and figure out what ranks well
  • 05:43 – Getting traffic is NOT just about keywords
  • 05:52 – Go to Quora and see what questions are asked in your space
  • 06:23 – Look at blog headline structures and podcast titles
  • 07:26 – That’s it for today’s episode!

3 Key Points:

  1. See what your audience is interested in and respond accordingly.
  2. Use your competitor’s content as base to make your content better.
  3. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward.

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Dec 9, 2016

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Improve Your Mobile Conversions
  • 00:32 – Google has changed things; they now have mobile index
  • 00:52 – A description of how mobile pop-ups work
  • 01:09 – Neil doesn’t use mobile pop ups and explains why
  • 02:05 – “Optimize for conversions through the flow”
  • 02:48 – Breakdown steps and forms
  • 03:08 – There will be an interstitial update on pop ups in 2017
  • 03:27 – Convertflow can show different offers to people
  • 04:36 – Different conversion rates for people who already opted in
  • 05:01 – Neil integrates CTAs in his blog posts
  • 05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page
  • 06:10 – Make sure your pop ups don’t take most of the screen
  • 06:31 – Search Google interstitial penalty
  • 06:38 – That’s it for today’s episode!

3 Key Points:

  1. Pop ups may not be a good option for mobile because of the small screen size.
  2. If you break up your content into smaller, shorter pages on mobile, you tend to convert more.
  3. Read about the changes Google is making to guide your 2017 website plans.

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Dec 8, 2016

In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own live chat service without his knowing just for our benefit.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Use Live Chat to Grow Your Business
  • 00:48 – Live chats should pop up at engaging points of interaction to work well
  • 01:25 – Avoid using live chat to interrupt the sales flow
  • 01:47 – Eric has tried Olark and Zopim as live chat tools in the past
  • 02:08 – Eric found out more people are using Intercom.io for their live chats
  • 03:17 – Neil drops what Eric doesn’t know!
  • 03:46 – Intercom.io and Drift are two most popular live chat tools
  • 04:26 – Get in touch with people at certain engagement points
  • 04:58 – Neil messaged Eric on his website using the live chat!
  • 06:03 – Always put the person’s name on the chat
  • 06:25 – How Eric does his live chats
  • 06:42 – Try to help first before pitching your sale
  • 07:38 – “When you engage with someone 4x…they’re much more likely to buy what you sell them”
  • 08:12 – Always have someone manning the chat 24/7
  • 08:30 – Neil gets his chat agents from Upwork
  • 08:59 – Ask for the customer’s email
  • 09:17 – Connect Drift or Intercom to HipChat or Slack
  • 09:39 – That’s it for today’s episode!

3 Key Points:

  1. Live chat that pops up in the right engagement points work.
  2. It’s not just about the tools, it’s also about when pop ups, pop out.
  3. Live chat is NOT for sales alone – remember to help people out.

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Dec 7, 2016

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Amplify Your Content
  • 00:35 – 20% of your time should be spent creating content and 80% marketing it
  • 00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content
  • 01:21 – Groove HQ’s CEO’s strategy was to get people to share their content
  • 01:45 – Use hunter combined with every site you’re linking out to
  • 03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content
  • 03:22 – Send emails manually instead of using tools like SendGrid
  • 03:29 – Use HubSpot to track how many email opens you’re getting
  • 04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads
  • 05:57 – Google and study the “Pinterest Traffic Experiment: Side Hustle Nation
  • 06:36 – Neil uses BoardBooster for Pinterest
  • 07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites
  • 08:13 – Don’t forget to promote to your social channels using Meet Edgar
  • 08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week
  • 10:14 – Neil’s spendings on blog posts
  • 11:18 – Try boosting your posts, too
  • 11:39 – That’s it for today’s episode!

3 Key Points:

  1. Reach out to people in the same niche—link to their work and show your appreciation.
  2. Focus on getting people to SHARE your content.
  3. If budget is not an issue, try paid advertising to drive traffic to your site.

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