Marketing School

Jul 26, 2016

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!

Show Notes:

• 00:42 – Neil kicks off the conversation
• • 00:55 – Authenticate sign-ups through Facebook or Gmail
  • 01:29 – Eliminate the friction of signing up
  • 01:53 – This ONE trick helped Neil double their sign-up numbers
• 02:18 – When you’re writing content, what is your goal?
• • 02:43 – Defining the content upgrade
  • 03:30 – Offering content upgrades led to a roughly 10% conversion increase
• 04:12 – Thrive—a GREAT plugin especially when combined with leadpages
• 05:25 – Link your content to detailed guides
• 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
• 06:14 – Don’t litter your guides with fluff—be detailed
• 07:05 – SEM Rush
• 07:50 – Get the traction first—you need to hit singles before you can hit homeruns
• • 08:19 – Betting the house on YouTube Marketing
• 08:55 – Snapchat 10B views per day
• 09:12 – The things that require the most work are the things that have the biggest payoff
• 09:52 – Translate your content into other languages

3 Key Points:

• Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
• Go above and beyond—that which requires the most work comes with the biggest rewards.
• When you’re creating content, always be cognizant of your end-goal.

Resources Mentioned:

• SEM Rush – Tool Eric loves
• Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
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Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu