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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Aug 17, 2016

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results. 

Time Stamped Show Notes:

  • 00:23 – What is a marketing funnel?
  • 00:25 – Google a “marketing funnel” and see Neil’s site at the top
  • 01:00 – Funneling down from 100 to one or two people
  • 01:44 – A marketing funnel is a great way to get people to convert
    • 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you
    • 02:50 – Getting to know your visitors over time
    • 03:10 – Collect emails and educate people to build trust
    • 03:28 – They will be much more likely to say ‘yes’ a month or so later
  • 02:55 – The top of the funnel
  • 04:12 – The middle of the funnel
  • 04:33 – The bottom of the funnel, closing them on an offer
  • 04:49 – The importance of collecting emails
  • 05:02 – Drip is an easy email automation tool
  • 05:28 – Infusionsoft has more advanced features
  • 05:40 – An example of how the tool is used
    • 06:20 – Tracking what type of emails people open
    • 06:50 – Getting people involved in a free trial
    • 07:25 – Taking them through multiple funnels
    • 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels
  • 09:00 – You don’t have to start out with an advanced method
  • 09:25 – Simple processes when you’re starting out
  • 10:00 – Use software later on to stay organized
  • 11:20 – Keep it simple and make it more complex as it is successful
  • 10:54 – We’ll see you in the next episode!

3 Key Points:

  1. A marketing funnel is a strategy to get people to convert.
  2. The funnel is divided into three processes, at the top, middle, and bottom of the funnel.
  3. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex.

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