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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Aug 16, 2016

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy.

Time Stamped Show Notes:

  • 00:23 – What goes into a great link?
  • 00:40 – The more people link to you, the better you will rank.
  • 00:55 – Not all links are created equal.
    • 01:20 – Look for domain authority
    • 02:00 – Look at how relevant a link is
    • 02:30 – Linking sites with related topics
    • 02:55 – Do-follow links vs. no-follow links
    • 03:50 – Study by Moz: The effects of links and where you’re linking from
  • 04:30 – How easy is it for someone to build a certain link?
    • 05:05 – Google knows the difference between user-generated content and non-user-generated content
    • 05:30 – Links that can’t be easily manipulated are much more powerful.
  • 06:00 – Don’t make too many links too quickly.
    • 06:38 – Continuing with the same velocity will eventually make your ranking jump
    • 07:00 – Stay consistent with your speed as you build links.
  • 07:30 – Link Blending
    • 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links
  • 08:30 – Getting links from high-ranked sites by using the same keywords
  • 09:40 – A Link Wheel
    • 10:00 – Cross linking and multiple tiers of links
    • 10:20 – All the sites are boosting each other up
    • 10:45 – Apply this tactic in a “white hat” way.
  • 11:30 – Check out tomorrow’s episode! 

3 Key Points:

  1. Not all links are created equal—look for domain authority and relevancy.
  2. Use links that can’t be easily manipulated.
  3. Stay consistent with the number of links you are adding throughout the life of your website.

Resources Mentioned:

  • Study by Moz: An article that discusses the effects of links from different sources

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