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Marketing School | Digital Marketing | Online Marketing


Aug 15, 2016

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.

Time Stamped Show Notes:

  • 00:25 – What is link building?
  • 00:40 – Google and the value of links
  • 01:05 – You get to the top ranking on Google by having strong content and links
  • 01:30 – Not all links are created equal
    • 01:45 – Google can discern the authority of your links
  • 02:00 – How to build great links
    • 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
    • 02:30 – It’s like a richter scale
    • 02:45 – You want a domain authority of 60 or higher
    • 03:00 – Hit up those sites and ask if they would be willing to link to your content
  • 03:35 – Email relevant sites to get them to link to you
    • 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you
    • 04:30 – Don’t automate the process too much
  • 04:45 – Guest posting is another way to get great links
    • 04:55 – Look for sites that are relevant to you
    • 05:20 – Make everything easy for the site you are reaching out to
    • 05:40 – Link building should start with building a relationship
    • 06:15 – Guest post to drive customers and help your brand
  • 06:50 – Using broken links from sites that go down every day
    • 07:20 – Google “broken link checker”
    • 07:30 – Find broken links in your industry
    • 07:40 – Put your URL into Archive.org and make a better version of the original site
    • 08:05 – Email the sites linking to that dead page, and offer your new content
    • 08:25 – 20 to 30% success rate with broken links
  • 09:10 – Roundup building
    • 09:25 – Create a roundup for your niche, and people will reach out to you
  • 09:55 – Subscribe to learn more marketing tactics!

3 Key Points:

  1. Link to quality sites that are related to your industry.
  2. Make the process easy for the site you are reaching out to.
  3. Look at building links as a byproduct of building relationships.

Resources Mentioned:

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