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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Aug 13, 2016

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized.

Time Stamped Show Notes:

  • 00:25 – How to stay consistent with content output
  • 00:55 – Neil’s blog Quick Sprout and what happened when he took a break from blogging
  • 01:15 – Keep on top of your blog
  • 01:40 – Block out time to create your content
  • 02:27 – If you’re not sure what to write on, go to Buzzsumo.com
  • 02:40 – Find a blogger online and clearly label what you need from them. Ask for writing samples and know their rate.
    • 03:20 – Pay should be between $50 to $200 for one blog post
  • 03:40 – Schedule out your content with your writers
  • 03:55 – Publish posts once you have a backlog of posts
  • 04:10 – You will speed up with blog writing as you keep doing it
  • 04:30 – You have to have a content bank
  • 04:50 – Create an editorial calendar
    • 05:20 – See what’s going to be posted in the future, and let people know what’s coming
    • 05:30 – The calendar is a helpful tool for a book launch
    • 06:00 – Editorial calendars will help you with organization
    • 06:15 – The calendar helps you know what you should be writing on
    • 06:35 – It will help you make sure you are targeting the right people
  • 07:30 – Tools for an editorial calendar
  • 08:30 – Start out your blog at a pace that you can handle
  • 09:10 – You need to have a process for writing
    • 09:35 – A process can be handed off easily to other writers
    • 10:00 – Make sure you don’t make things too complicated
  • 10:45 – Leave a rating and review, and please subscribe!

3 Key Points:

  1. Have a backlog of content ready to post to your blog.
  2. Create an editorial calendar to help you stay organized and know what you should be writing about.
  3. Develop a process that can easily be handed off to other writers.

Resources Mentioned:

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