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Marketing School - Digital Marketing and Online Marketing Tips


Apr 6, 2019

In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Go Freemium?
  • [00:47] Freemium isn’t just SaaS, it works in so many different fields and categories.
  • [01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay.
  • [01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories.
  • [02:06] Some people will even give away free book chapters to encourage the purchase of the full book.
  • [02:30] Hubspot’s CRM is free.
  • [03:14] Profitwell is a services business that is free.
  • [04:00] If you want 100 paying customers, you will need 2000 freemium users.
  • [04:33] There is software for everything with competitors for each field.
  • [04:55] It’s harder to convert and freemium will cost you money.
  • [05:09] Freemium is a marketing channel.
  • [05:55] Ubersuggest gets about 9700 visitors per day.
  • [06:17] That’s it for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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