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Marketing School | Digital Marketing | Online Marketing


Nov 7, 2016

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
  • 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
  • 01:01 – What SingleGrain does
  • 01:48 – When people opt in, tag them in a certain way
  • 02:00 – Don’t ask too many questions on a page
    • 02:10 – Break down the process into 3 pages
    • 02:45 – Take the best leads and cross reference with tools
  • 03:30 – Lead scoring leads
  • 04:02 – Drip and Infusionsoft
  • 04:24 – When your threshold is reached, mark them as a qualified lead
  • 05:07 – Nurture and have a good marketing funnel
  • 05:47 – If the lead isn’t engaged, they aren’t likely going to close
  • 07:04 – Make a reengagement campaign
  • 07:36 – Frank Kern Setting Up Contingencies
  • 08:04 – You have to plan first before diving in
  • 08:31 – That’s it for today’s episode!

3 Key Points:

  1. It’s all about the messaging and who you’re taking to.
  2. The biggest mistake you can do is to put all your questions on one page.
  3. If there’s no engagement, the lead wouldn’t probably close.

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