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Marketing School - Digital Marketing and Online Marketing Tips


Mar 27, 2019

In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast
  • [00:32] 1: Use advertising.
  • [00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize.
  • [01:10] Podcast attention is highly rated right now.
  • [01:20] 2: Throw your own live event.
  • [01:30] Charge admission.
  • [01:58] People who listen to podcasts are often in a high income bracket.
  • [02:11] MeUndies spends a third of their marketing budget on Podcasting.
  • [02:30] 3: Subscriptions.
  • [02:40] Asian Podcasters monetize through subscriptions.
  • [03:16] 4: Sell info-products.
  • [03:57] 5: Sponsorships and VIP experiences.
  • [04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself.
  • [04:27] 6: Affiliate commission.
  • [04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting.
  • [05:04] 7: Promote physical products.
  • [05:15] One Podcaster promotes the Freedom Journal.
  • [05:30] That’s a great income stream.
  • [05:40] That’s it for today!
  • [05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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