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Marketing School | Digital Marketing | Online Marketing

Jul 21, 2018

In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You're Spending Too Much Money!
  • [00:40] In marketing, everyone is about spending money.
  • [01:15] When people hit Eric up, they are looking for advertising...


Jul 20, 2018

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do Midroll Ads Really Work?
  • [00:40] In podcasts, there are always ads in the middle of the show.
  • [00:50] Most podcasters use this format,...


Jul 19, 2018

In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Reason People Don't Buy From Your Site
  • [00:52] 95-99% of visitors will not convert and this happens because your...


Jul 18, 2018

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month
  • [00:40] Eric probably spends $2000/month, while Neil spends $500/month and...


Jul 17, 2018

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies
  • [00:42] A lot of the things big companies do,...